Tag: Buyer Persona
-
E-commerce Strategies Between Businesses (B2B) Compared to E-commerce Between Businesses and Consumers (B2C)
E-commerce in the Business to Business (B2B) sector is one of the fastest-growing segments in the world of e-commerce, experiencing growth rates exceeding 10% annually, with revenues expected to surpass $3 billion by 2027. Despite the widespread popularity of Business to Consumer (B2C) retail, B2B commerce comes with a set of unique challenges and characteristics…
-
Understanding Buyer Personas: How to Improve Your Marketing Strategies
In the modern marketing world, understanding the audience and analyzing their behaviors and needs is the key to the success of marketing campaigns. The ability to define the ideal customer persona is not just an additional step but is an important foundation that can make a significant difference in the results of any marketing strategy.…