What is the Better Business Bureau?
It is a non-governmental program that works to increase trust between consumers, businesses, charities, and brands. It operates through a rating system for businesses and provides a communication process between companies and customers to resolve issues and complaints, in addition to providing a platform to report fraud.
How does the Better Business Bureau rating work?
The Better Business Bureau ratings do not measure the quality of a company, but rather its ability to respond to customers on a scale from A+ to F. The Better Business Bureau relies on public information and complaints it has received about the company to determine the rating. There are 13 criteria considered when determining the final rating points.
What does accreditation from the Better Business Bureau mean?
Companies can apply for accreditation by paying a fee, and if approved, the company must adhere to certain conditions to maintain the accreditation. Accredited companies can use the accreditation logo, and it may be seen by customers as a testament to the company’s trustworthiness.
Filing a complaint
In addition to providing ratings, the Better Business Bureau acts as a mediator between businesses and customers who have complaints against companies. This can be done through the Better Business Bureau’s website or by writing a letter.
Benefits and criticisms of Better Business Bureau ratings
Benefits include the sense of empowerment on the part of consumers and knowing whether the company is trustworthy or not. Among the potential criticisms are the presence of private interests within the Better Business Bureau and that the ratings may not be 100% reliable.
Using Better Business Bureau ratings to evaluate financial service companies
Better Business Bureau ratings can be a useful, but not exclusive, tool when making a decision about a financial product. It is advisable to take the ratings with a grain of salt and to seek additional reviews and opinions found when researching the company from trusted sources.
Source: https://www.thebalancemoney.com/what-to-know-about-better-business-bureau-5116500
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