Did you know… that there is a simple additional service that is easy to implement, proven to increase average order value, and makes life easier for your customers during the holiday season?
Offering Gift Wrapping Service in E-commerce
Large companies have been offering this service for years.
The Importance of Gift Wrapping in E-commerce
Hallmark estimates that the gift wrapping industry in the United States generates sales worth $3.2 billion. These figures include items such as wrapping paper, tissue paper, ribbons, gift bags, gift boxes, and more.
Gift Wrapping Options in E-commerce
You can add a gift wrapping option directly to the checkout cart on the Shopify and Shopify Plus platform. The cost of gift wrapping can be set as a fixed amount or based on each product.
Gift Wrapping as a Seasonal Popup
Bold Commerce, a Shopify Plus partner, offers three options centered around gift wrapping as a means to increase average order value through spending limits.
Other Considerations for Gift Wrapping
– When should you offer gift wrapping service? Should it be available only during the holiday season or throughout the year?
– Should gift wrapping service be offered for all products or only for some?
– How should gifts be sent and fulfilled? Should the wrapped gift be sent to the customer for them to deliver it themselves or should it be sent directly to the recipient?
– How should gift messages be sent?
– How much should the service cost?
– Should you wrap the gifts yourself?
To Wrap or Not to Wrap?
Gift wrapping service is a tangible and delightful service for customers. Once a customer becomes loyal to you based on this service, it will be difficult for competitors to draw them away.
It can also be a great marketing tool, an opportunity to increase sales, and an excellent way to build a relationship with loyal customers. Additionally, it can provide customers with a nice convenience.
Source: https://www.shopify.com/uk/enterprise/gift-wrapping-ecommerce
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