Introduction
Over the years, artificial intelligence technologies have evolved and contributed to improving our products, enhancing user experiences, and helping web content editors communicate with their audiences more easily and creatively than ever before. We are committed to developing AI technologies responsibly in accordance with our principles and in alignment with our commitment to consumer privacy. However, we have also heard from web content editors that they desire more options and control over how their content is used in new creative AI use cases.
Google-Extended Update
Today we announce a new update called Google-Extended, a control that web content editors can use to manage whether their sites help improve the creative APIs for Bard and Vertex AI, including future generations of the models that support these products. By using Google-Extended to control content access to a website, a webmaster can choose whether they want to help these smart models become more accurate and capable over time.
Providing Simple and Scalable Controls
Providing simple and scalable controls like Google-Extended via the robots.txt file is an important step toward providing transparency and control, and we believe that all AI model providers should have access to these controls. However, as AI applications expand, web content editors will face increasing complexity in managing a wide variety of different uses. For this reason, we are committed to working with web and AI communities to explore additional machine-readable approaches that give web content editors choice and control. We look forward to sharing more information soon.
Conclusion
Over the years, artificial intelligence technologies have contributed to improving our products, enhancing user experiences, and helping web content editors communicate with their audiences more easily and creatively than ever before. We are committed to developing AI technologies responsibly in accordance with our principles and in alignment with our commitment to consumer privacy. We also recognize the importance of giving web content editors more options and control over the use of their content. Therefore, we announce the Google-Extended update, which allows content editors to control the use of AI models to enhance our products. We also intend to collaborate with web and AI communities to explore machine-readable approaches to provide more options and control for web content editors. We look forward to sharing more information soon.
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