To succeed in e-commerce, you need three things: high-demand products to sell, marketing skills to promote them, and the drive to achieve success.
Introduction
You already have the winner’s mindset – you are continuously learning, researching, and preparing for success. However, finding popular products to sell can be a challenge. That’s why we update this list every year to help you discover trending products online.
The Best Trending Products to Sell Online in 2023
Check out our list of top trending products you can use to start your online business:
- Lip Tint: A beauty product that provides long-lasting color for the lips without heaviness or fading. Lip tints are trending in 2023 due to their ability to deliver a light, natural finish that lasts all day.
- Matcha: A Japanese tea powder used in various drinks and healthy recipes. Matcha is trending in 2023 due to its health benefits and increasing popularity.
- Power Tool Accessories: Complementary products for power tools like electric drills, screwdrivers, and circular saws. Power tool accessories are experiencing a surge in global sales in 2023.
- Dog Toys: Entertainment products for dogs such as training toys, chew toys, sound toys, and cotton toys. Dog toys are trending in 2023 because of their benefits for the health and happiness of dogs.
- Drinkware: Cups designed for outdoor use that maintain the temperature of beverages. Drinkware is trending in 2023 due to increased environmental awareness and healthy living.
- Model Train Sets: Educational toys that help children develop problem-solving skills and encourage creative play. Model train sets are trending in 2023 due to their educational and entertaining benefits.
- Wedding Dresses: Wedding dresses are one of the trending products online that consistently yield high profits. The global wedding fashion market is huge and is expected to reach $69.9 billion by 2026.
- Table Covers: Products used to make tables visually appealing and connect placements. Table covers are highly durable and can withstand repeated use and washing.
How to Market These Trending Products
To effectively market these trending products, you can follow some of the following marketing strategies:
Collaborate with Influencers
Partner with influencers in beauty, health, and lifestyle niches to promote the trending products. Influencers can showcase the benefits of the products and attract a large audience of followers.
Highlight Product Versatility
Showcase different ways to use the product to appeal to a broader customer base. For example, lip tint can be used in various ways to achieve a more attractive look or to create a softer effect.
Offer a Variety of Shades
Provide a comprehensive range of shades that cater to different skin tones to appeal to a global audience and highlight the brand’s commitment to diversity and inclusivity.
Share Customer Experiences
Use real customer experiences to emphasize product effectiveness, and utilize customer reviews, before-and-after photos, and testimonials on your website and social media platforms.
Organize Limited-Time Promotional Campaigns
Create a sense of urgency and exclusivity by offering limited-time discounts, bundle deals, or free samples, encouraging new customers to try the product and increasing brand loyalty.
Get Ready to Start Selling Products Online Today
These are some trending products to sell in 2023, but there are many other products to choose from when deciding what to sell on the Shopify platform, whether you are starting as a new seller or already have an established store. Finding high-quality products is just one part of the equation. The real secret is knowing how to market them.
If you are interested in hands-on training that guides you through starting a profitable e-commerce business and finding the right products, check out the free webinar series on drop shipping. One e-commerce pioneer will show you how he successfully grew his online business to over 8,000 annual sales, plus the marketing tactics that worked and those that didn’t.
Let us know
In the comments about the products you plan to sell in your store. Good luck with your sales!
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