How Memobottle Reimagined the Water Bottle and Sparked a Movement that Disrupted the Oscars

Introduction

In this study, we will learn about the success story of Memobottle and how it managed to reimagine the water bottle and become a movement aimed at reducing the use of single-use plastic water bottles and their environmental impact. We will also explore how this success was achieved through the use of the Shopify Plus e-commerce platform.

Pain and Challenges

The Memobottle team faced many challenges during the development and manufacturing of the product. They encountered manufacturing issues, delays in order deliveries, and an inability to refund consumers. To resolve these problems, they decided to relocate to Taiwan and work on the production line themselves to ensure product quality and meet customer demands.

Dual Inspiration

Memobottle was founded by Jesse Leeworthy and Jonathan Bert, childhood friends who shared a vision of reducing the use of single-use plastic water bottles. After years of working and traveling, they realized that traditional water bottles were inconvenient for travelers due to their round shape. They decided to redesign the bottle to be a convenient and beautiful companion for those looking to reduce plastic usage.

Transition to Shopify Plus

After the success of their Kickstarter campaign, the Memobottle team needed a robust and scalable e-commerce platform to keep up with the company’s growth. They decided to upgrade to Shopify Plus, an enterprise-level e-commerce platform designed to facilitate integration with third-party systems and enhance the customer experience. Their use of applications like Shipwire, Xero, Stitch Labs, and Zendesk helped accelerate the company’s growth and increase revenue.

Social and Environmental Impact

Memobottle aspires to be more than just a for-profit company. It aims to change the world by offering popular new products that contribute to social and environmental change. In addition, the company donates one dollar from every online purchase to Water.org, a charity that provides safe drinking water to those in need.

The Future

Memobottle plans to expand its range of products and offer more sustainable and beautiful alternatives to consumers. The company aims to change people’s behaviors and achieve positive environmental changes. However, the company faces new challenges in global expansion and managing growth. Nevertheless, their use of the Shopify Plus platform can help them achieve these goals and achieve sustainable success.

Source: https://www.shopify.com/za/enterprise/how-two-aussies-reimagined-the-traditional-water-bottle-moved-into-a-taiwanese-factory-to-perfect-it-sparked-a-movement-that-crashed-the-oscars