Building your online store and looking for design inspiration? There are many websites out there, but many of them start to look and feel the same – especially when you start looking at e-commerce sites.
The best website designs that support creative businesses alike
Lists of “best web design” like this often include award-winning sites that are visually stunning but are slow and serve only one purpose. That’s why we wanted to flip the script a bit – and that’s why our list will include only beautiful and functional websites that support successful businesses. These sites combine the essentials and the brilliance, and they are a source of inspiration both in use and appearance. Creating a great website on a budget
Building a high-performing e-commerce website on a budget using our comprehensive website guide. Learn more
1. Magic Spoon
Category: Food and Beverages
The attractive homepage of Magic Spoon features a sleek design that almost makes you feel like you’re watching an optical illusion – you’ll find yourself captivated by the design and forget that you are shopping for breakfast cereals. It’s a testament to the fact that there are no boring products, only boring brands. Magic Spoon continues its magic with beautifully photographed packaging, a sparkling color palette, and charming details on every click and scroll – without being overwhelming. Healthy breakfast foods, enjoy at your heart’s content.
Why does Magic Spoon convert?
According to Orbit Media’s web design standards, 80% of brands have a value proposition at the top of their homepage (we also call this “above the fold,” which refers to the area that users see before scrolling down). For Magic Spoon, the value proposition is “Healthy breakfast cereals that taste too good to be true.” It’s simple, straightforward, and has a significant impact. It sells delicious and healthy breakfast cereals at the same time. This is also an important distinguishing factor, as many healthy cereals don’t taste good, and many delicious cereals are packed with sugar.
2. Meow Meow Tweet
Category: Skincare
Meow Meow Tweet sells organic plant-based skincare products with a commitment to reducing waste. Visiting the brand’s website showcases product images that are simple and straightforward, with touches of playful illustrated graphics and accompanying text. It also has entertaining content on product pages to educate shoppers about its products and how they’re made sustainably and how to use them.
Why does Meow Meow Tweet convert?
Meow Meow Tweet makes it easy for shoppers to buy its products, whether online or in person. It has a section in the main navigation menu dedicated solely to helping people find its products for purchase. On this page, people can browse physical and online locations around the globe.
3. Velasca
Category: Clothing, Shoes, and Accessories
Velasca sells Italian-made shoes, belts, wallets, socks, bags, and other menswear. The brand targets slightly more sophisticated yet modest customers, which is an identity reflected in its website. A quick scroll will show you large images of inspirational lifestyle shots. Interspersed among the snapshots, interactive animations add elegance and vibrancy to the design, along with a little interaction to keep things interesting.
Why does Velasca convert?
Velasca establishes its brand and products by showcasing what others have said about it. Its homepage features a quote from the press praising Velasca, along with logos of well-known publications that have written about its products. This gives credibility to Velasca’s claims about its products and builds trust in potential buyers. Velasca also adds customer testimonials to show a variety of opinions.
4. Knowell
Category: Health and Wellness
The smiling face is the primary visual identity of Knowell – you will see it scattered throughout their website in illustrated graphics. When hovering over the main navigation bar at the top, you will also see the words morph into a smile shape. While the Knowell website and brand are playful and fun, the clean fonts and simple layouts add a level of sophistication to the supplement brand. With a healthy balance of graphics, photography, text, and color blocks, the Knowell site is a delight to look at and interact with.
Why does
Does Knowell achieve conversion?
Knowell uses consistent graph-based interactions to indicate buttons and clickability. While navigation menu items transform into a smiley shape, the “CTA buttons” are actually arrows.
With this design approach, Knowell is training website visitors to click on arrows. Once on the product page, the arrow is slightly larger, with a “Buy Now” button next to it.
5. Allbirds
Category: Shoes and Apparel
Although Allbirds sells shoes, its website includes more than just footwear. High-quality photography, curated product collections, a store locator tool, and inspiring sustainability stories are sprinkled throughout the site. Even if you aren’t actively shopping for shoes, you’ll appreciate Allbirds’ attention to detail and commitment to quality – both in its products and the content on its site.
Why does Allbirds achieve conversion?
As consumer habits shift towards more environmentally-friendly shopping, showcasing how and why your brand is sustainable has become crucial if you claim to be. Therefore, Allbirds gives users insight into how its shoes are made. An engaging teaser video appears on its homepage – clicking on it takes users to a page showing the manufacturing process, including material sourcing and information about the Forest Stewardship Council certification, adding credibility to its claims.
6. Gymshark
Category: Apparel
Gymshark features a clean, sleek website that showcases its athletic wear. Gymshark is not just a clothing brand – it helps its customers “perform at their highest potential” and showcase their full capabilities, especially regarding fitness. Notice how lifestyle images are accompanied by samples of digital fabric, highlighting the details in the clothing design.
Why does Gymshark achieve conversion?
Gymshark sells to an international audience, so it knows it needs to provide a wide range of payment options – and ensure security and compliance along the way. One option it offers is Klarna. Klarna is a direct and secure payment method for merchants in Austria, Germany, and Sweden, providing multiple payment options for Shopify transactions. It also offers gift cards and student discounts, along with Clearpay and Afterpay.
7. Keap
Category: Candles
At first glance, you might think Keap is an outdoor-themed website. The e-commerce site is beautifully and simply designed, with a strong focus on nature-inspired imagery. Keap sells sustainably made candles with scents inspired by the outdoors. It features a page that comes close to perfection in execution, showcasing a beautiful video of how its candles are made.
Why does Keap achieve conversion?
The text on Keap’s site is as compelling as its beautiful imagery. The main CTA button on the homepage reads “Start Your Scent Journey” instead of something generic like “Explore Products” or “View Candles.” The language used complements the visuals, hinting at the journey users embark on when visiting the site and seeing the beautiful images. Similarly, users may feel that Keap’s candles will take them on a similar and captivating journey – and those interested may go on to purchase the product.
8. Harper Wilde
Category: Lingerie
Harper Wilde uses outlines to perfectly reflect its bold brand, aiming to challenge the status quo in selling bras for women. You won’t find any pink or sparkle here – instead, Harper Wilde showcases its products on women of all colors, shapes, and sizes. It also features an online sizing guide to help shoppers find the right size for them.
Why does Harper Wilde achieve conversion?
It is a brand unafraid to take a stand. It has leveraged corporate social responsibility as a marketing tactic, and also used current events as a conversion tool. In response to abortion laws in Texas, it launched a limited edition bra that precisely expresses its stance on those laws – and donated to causes fighting such legislation.
9.
Endy
Category: Mattresses
While most brands related to mattresses and sleep play it safe with their color palettes and designs, Endy seeks to make a bold statement. This Canadian mattress company uses the industry-standard blue but blends it with striking pink for its logo, headings, and CTA buttons. Clicking on product pages lets users view the product up close – animated images, detailed photos, and videos showcase the key features.
Why does Endy achieve conversions?
Nearly a quarter of e-commerce sites have email sign-up in the footer, according to web design standards from Orbit Media. Endy is one of them. A bright pink block appears from the bottom of the page, encouraging users to subscribe.
10. Guava
Category: Baby and Toddler Essentials
Guava’s website is surprisingly engaging – which is a surprise especially considering that it only sells three products. High-quality imagery and a clean design with lots of white space and easy-to-read text make it a communicable site – which is especially important for busy parents.
Why does Guava achieve conversions?
Guava knows its features and puts them at the top of its homepage. Instead of focusing on the features, it highlights the end result or benefit for users: lightweight, quickly foldable, and safe, durable folding. These are all key attributes that most parents look for, especially in products made for their children. Additionally, it promises free shipping and returns to ease any hesitation that may exist.
11. Bison Coolers
Category: Outdoor Accessories
Bison Coolers’ website sells coolers, drinking tools, and other equipment to keep your food and drinks in excellent condition while enjoying the outdoors. Its website is as robust as its products.
Why does Bison Coolers achieve conversions?
Bison Coolers’ products are made in the USA – and the brand proudly advertises this throughout its site. It even has a whole page dedicated to this topic. About 70% of survey respondents stated they want products made in America, with 20% of those willing to pay more for those products. Bison Coolers smartly capitalizes on this opportunity, highlighting this feature in its product.
12. Heraldic Jewelry
Category: Jewelry
For Heraldic Jewelry, beauty lies in the details – both for its products and for its website design. Instead of a standard static main banner image, Heraldic features a series of stunningly shot videos showing how its unique pieces are handmade. And this is just the beginning – as you scroll and click around the site, more “how it’s made” content appears, emphasizing one of the brand’s core values.
Why does Heraldic Jewelry achieve conversions?
Yes, the site is beautiful and perhaps doesn’t focus much on conversion. There isn’t a “Buy Now” button at the top of the fold, for example. Shoppers must request a consultation for a quote on their design, so the purchasing process isn’t simple or straightforward. However, anyone shopping for a special piece of jewelry – like a unique family crest – is likely to do a bit more investigative work on the quality of the piece.
13. Wunderground Coffee
Category: Food and Beverages
Like many of the best website designs on this list, Wunderground uses graphics to add personality and playfulness to the brand. It also employs illustrations to highlight the benefits of its products and educate shoppers on what mushroom coffee is exactly and why they should care.
Why does Wunderground achieve conversions?
Some products are offered at discounted prices, so Wunderground showcases the discount on product group pages. This method drives users to product pages for the discounted items, where they expect to find a deal at the destination.
14.
BLANQI
Category: Maternity Clothing and Women’s Apparel
BLANQI sells maternity clothing and accessories on a beautifully designed site. Simplicity is the main element of BLANQI, focusing on simple touches of color, elegant white lines, and enlarged images. While modest, the photography and site design are distinctly striking.
Why does BLANQI achieve conversions?
BLANQI knows its audience, as evidenced by its email sign-up. Here, the brand asks users to provide a bit of information about themselves. In return, they will receive more relevant content – and BLANQI has a self-curated email subscriber list.
15. SlideBelts
Category: Accessories
SlideBelts – as the name suggests – sells belts. While it may initially seem like just another ordinary luxury brand, a deeper exploration reveals the truth. SlideBelts incorporates interactivity on its site in various ways. The main arrow on the page encourages users to scroll down, and the “About” page takes the cake when it comes to creativity.
Why does SlideBelts achieve conversions?
SlideBelts doesn’t solely use interactivity and animations for aesthetic appeal. It also leverages these features to boost conversions. Pop-ups and sliders shine a light on the product, its features, and benefits for the end user. Who knew shopping for belts could be this fun?
16. Viberg
Category: Footwear
Viberg is a brand that doesn’t try too hard. Rather, it lets the quality of its products speak for itself. This is also true regarding its website design. Instead of incorporating CTAs, content blocks, and interactive experiences, it focuses on showcasing product images that speak volumes.
Why does Viberg achieve conversions?
At first glance, it may be difficult to see the purchase path. However, amidst all the striking large images, Viberg features a product circle that users can browse. They alternate between beautiful images and product-related circles that take users to product pages. Viberg seems to trust that the average user has a certain level of brand commitment when visiting its site, so it keeps the purchase path as short and easy as possible – as simple as its design and layout. Viberg also utilizes product pages to further educate users.
17. Kettle & Fire
Category: Food and Beverages
Kettle & Fire makes bone broth exciting. At the top fold, you’ll see a relatively typical layout for an e-commerce site. But after a few scrolls and clicks, you’ll discover there’s so much more. Kettle & Fire features images of vegetables – the starring ingredients in its product – floating throughout the site. It also employs fun taglines like “Delicious in your belly” and “Warm your soul” to showcase the fun factor.
Why does Kettle & Fire achieve conversions?
Kettle & Fire sells all kinds of bone broth. The average shopper may not be aware of the distinctions, and choosing one can be confusing enough to send people away from the page. But Kettle & Fire is prepared – it has a quiz for shoppers to determine which bone broth product is best for them. This also gives the brand essential insights about the people visiting its site, which can be used to make crucial business decisions.
18. ThirdLove
Category: Lingerie
ThirdLove sells bras, underwear, and sleepwear for women on its beautifully designed site. There’s a perfect balance between lifestyle photography and text, with both design and copy open to communication. Visiting the “Fit Finder” at ThirdLove takes users through a quiz to help them find their perfect size and fit. Even the navigation menus reveal beautiful images when hovered over.
Why does ThirdLove achieve conversions?
While many e-commerce sites merely offer email sign-ups in exchange for a discount, ThirdLove goes beyond that and gets specific about what subscribers can expect. ThirdLove sends out emails about limited-edition products and includes a countdown to the next launch. This approach adds some urgency and gives users an additional incentive to sign up.
19.
3sixteen
Category: Men’s Clothing
The photography for 3sixteen is so beautiful that you might wonder if you’re looking at a photographer’s portfolio or an actual online store. This is the case for this men’s brand. The standout product photography takes center stage in the website design, with plenty of white space and a clear focus on the product.
Why is 3sixteen converting?
3sixteen’s website may also play a key role in driving traffic to its stores in Los Angeles and New York. In the age of COVID-19, 3sixteen arranged for a more comfortable and safer personal shopping experience. Shoppers can book 30-minute appointments where they get the entire store to themselves. Talk about an unforgettable experience.
20. GREATS
Category: Footwear
GREATS lets its images do the talking when it comes to its website design. Instead of a lot of interaction and hidden content, GREATS takes a straightforward approach. The brand clearly focuses on its voice, creating a relatable brand that feels like a friend. The images showcase both the product details and aspirational lifestyle shots.
Why is GREATS converting?
There’s a free gift with purchase, free shipping, and free returns – these are three key advantages of shopping with GREATS. The brand isn’t shy about reminding users of that. All these great conversion tools help to reduce hesitation and alleviate doubt for potential customers. A free gift with a purchase of $150 or more increases average order value (AOV), while free shipping can reduce cart abandonment rates. Free returns remove much of the risk of purchasing for people.
21. Studio Neat
Category: Office Products
Studio Neat creates and sells a small range of home office products. The brand has clearly prioritized investing in high-quality product photography. This is particularly noticeable in the drop list – they almost look like icons.
Source: https://www.shopify.com/blog/best-website-design
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