By: Michael Keenan
Customer Retention
December 15, 2022
Read time: 16 minutes
Why Do You Need to Show Appreciation to Customers?
Showing appreciation to customers is an art that expresses gratitude towards your clients. It is a consistent and unselfish approach to communication that tells customers you value them. This can include attaching thank-you notes with their first purchases or sending exclusive deals to valued customers.
Simple expressions of gratitude can create a great customer experience and improve how a person perceives your company. We can see this in purchasing processes. In fact, 86% of buyers are willing to pay more for a great customer experience.
There are three goals when implementing customer appreciation:
- Making customers loyal. As described by the Harvard Business Review, acquiring a new customer can cost between five to 25 times more than retaining an existing client. Therefore, keeping as many customers as possible is a smart move.
- Gaining more profitable customers. Comfortable customers tend to spend more on average with less hassle. This can also be seen through research conducted by Bain & Company, where a 5% increase in retention can boost profits from 25% to 95%.
- Getting customers to speak positively about your brand, also known as word-of-mouth marketing. 40% of millennials consider recommendations from friends and family to be trustworthy word-of-mouth referrals, leading to increased referral rates for your business. The best part about word-of-mouth marketing is that benefits can expand rapidly.
There is no doubt that companies that provide better customer experiences outperform their competitors. Showing appreciation is an easy way to build meaningful relationships and make customers feel valued, ultimately leading to repeat customers, whether you’re thanking them with a purchase note or just reaching out to see if they have any questions.
44 “Thank You for Your Order” Message Templates
Now that you have an idea of how to write a good thank-you message for business, let’s take a look at some templates you can use to say “Thank you for your order.”
You can copy and paste these customizable templates into an email or purchase note and send them to customers after making a purchase.
Thank you so much for your order! We really appreciate it. Enjoy a 10% discount on your next purchase using the coupon code: THANKYOU10.
Thank you for shopping with us. If you would like to receive a 15% discount on your next order, please leave a review on our site.
Thank you, [first name]. We have received your order, and it’s really amazing. We will send you an email when it ships.
Thank you for your support! We think you are awesome. As a token of our appreciation, here’s a reward you can use during your next visit. Enjoy!
Hello, [customer name]. Thank you for your recent purchase. We are honored to have you as our customer and hope to serve you for a long time.
Hello, [customer name], I just wanted to send you a quick note to express our sincere gratitude. Your purchase allows us at [company name] to keep doing what we love and provide you with quality products.
Welcome to the family, [first name]. We at [company name] love big families, so here’s a little thank you for your purchase.
Hello, [customer name]. Thank you for your recent purchase. We hope you love your new [product name]. If you haven’t started using it yet, check out the tips below.
Hello, [first name]. We have received your order! We will let you know when it ships and is on its way to you.
Thank you for your purchase and for joining our mailing list. We look forward to having you as one of the first to know about exclusive deals, new products, and upcoming big events.
Thank you for your recent purchase. We appreciate you and hope you enjoy your new products. Here’s a 10% discount on your next purchase, a way for us to express our gratitude!
Thank you, [Customer Name]! We have received your order, and it looks amazing. We will send you an email when it ships!
We are honored that when it comes to style, you think of us. There are many options available, but you chose us, and that means a lot. We just want to express how much we value your business.
Your business means a lot, so here’s a gift to show you how much we appreciate you. Get a $20 discount on your next purchase using the code 20THANKYOU.
Thank you so much for shopping with [Company Name]. We love our customers dearly, and it’s great to hear your feedback. If you have a few minutes to answer a quick survey, we would be very grateful.
Thank you for shopping with us during this busy season. You have many options, and we appreciate that you chose us.
Thank you for your order and for supporting our small business! If you would like to track the delivery of your order, please use the provided tracking number.
Thank you for supporting my online store! Every purchase, big or small, helps us keep our dream of providing the best quality products to our customers alive.
Dear [Customer Name], you made our day—thank you for choosing us to meet your [Product Type] needs. If you have any questions, feel free to reach out to us.
Hello, [Customer Name]. Thank you for your recent purchase. We are so happy to serve customers like you.
Hello, [Customer Name]. Thank you for shopping with us. Would you like early access to our best deals? Subscribe to our newsletter (if you haven’t already!).
It is important to us to ensure our customers feel valued and appreciated. We want to make sure you are happy. Please feel free to contact us if you have any concerns.
Thank you for your support. We appreciate you!
Thank you for your purchase. We love having customers like you, and your support means everything to us.
Thank you for your order. We hope to see you again soon! Please follow this link to choose two free gifts – on us!
Thank you for choosing us again! We appreciate your repeat purchases. Here’s a small extra gift for you.
Thank you, [Customer]! We have received your order, and we will start working on it right away.
Thank you for your order! We are working hard to ship it to you. We hope to see you again in the future.
Thank you for choosing us! We are committed to providing you with the best products possible. If you have any questions, please feel free to reach out to us.
Thank you for shopping with us. We have successfully processed your payment. You can access your order information through the link below.
Thank you a million for your purchase!
Hello, it’s [Your Name and Job Title]! Thank you for purchasing [Product]. It means a lot to us at [Company Name].
[Customer Name], we have received your order and all systems are ready. When your order ships, we will send you another email with your tracking information.
Thank you for your purchase! To gain access to all our amazing deals and discounts, sign up for our completely free customer loyalty program here.
Thank you for your order. Enjoy this free gift!
Thank you for joining the [Company Name] family! We value our customers and want to ensure that your experience is amazing. If you could fill out this survey, we will make sure you only receive the best.
You made our day, [Customer Name], and now we’re making yours. We’ve added 50 bonus points to your account.
[Customer Name], thank you for your continued support. Please enjoy this gift as a token of our gratitude.
You are our hero! Thank you for choosing [Company Name]. We hope you enjoy your [Product Name].
Your recent purchase has helped support a small business. Thank you for your support. We can’t wait for you to try your [Product] and let us know your opinion.
No
We can’t thank you enough for your support, but we’d like to try. Here’s a 15% discount coupon for your next purchase.
Thank you for your purchase. We have a feeling that this is the beginning of a beautiful friendship! So, we’re offering you a $10 discount on an order of $50 or more!
What a smart move. You just got your [product], but you got it from [company name]. We’ll wrap it up and ship it to you soon!
Don’t just copy these templates – customize them to suit your taste and your brand’s voice, and you’ll discover how impactful they can be in creating a lifelong loyal customer.
Types of Thank You Messages
When it comes to showing gratitude to your customers, there are many different ways you can use to help create happy moments post-purchase. Remember, the key is to be personal, thoughtful, and genuine. Customers – and people in general – love a sincere thank you but don’t appreciate anything too artificial.
When you need a little inspiration, here are six ways you can show your gratitude and get one step closer to loyal, satisfied customers.
1. Handwritten Thank You Notes
This is a tried-and-true method for thanking your customers. Writing a personal thank you note shows that there’s a human being behind the scenes and the screen.
Thank you notes are effective because they are a kind of lost art. Think about the last time you sent a handwritten note instead of firing off a quick email or a Facebook message. These mediums allow for incredible efficiency, but a handwritten card transcends the nature of the digital inbox and creates something tangible and meaningful.
Remember these five steps when writing the perfect thank you note:
- Use nice stationery and a good pen.
- Thank the customer by name.
- Express your appreciation for their business.
- Give them a way to reach out if they have any questions or concerns.
- Sign with your name.
John’s Crazy Socks identifies as a “love-based business,” and they know a thing or two about making connections. Customers almost always receive a handwritten personal note with their sock order.
While sending a handwritten thank you card with every order may not be sustainable, you can always set a monthly goal for yourself or your team. Brandon Ely, founder of 2BigFeet, explains how he ensures he connects with as many customers as possible: “My goal is to send 1,000 cards each year, which works out to sending only 4 cards every business day.”
Engaging your entire team helps create a culture of gratitude for your customers.
You can also send thank you cards after responding to a customer inquiry, a special request, or during the holidays. It doesn’t have to be restricted to a card inside the order.
If you’d like to simplify this process a bit, you can use a service like Postable to send thank you cards on your behalf.
For individual cards, or if you want to invest a little in this idea, there are many online options for high-quality cards that will delight your customers’ mailboxes, including Lovepop, Galison, E. Frances, Burro, and Paper Luxe.
2. Package Inserts
Adding a little something to the order being shipped is a great way to say thank you and only takes a few minutes. You’ve already paid for shipping and the box, so this is one of the most efficient ways to give customers an extra happy moment.
Package inserts are all about exceeding customer expectations. Opening the box is an experience in itself, and customers look forward to the moment they hold their new product in their hands. They are ready to be “wowed” by a simple extra effort. It’s also an opportunity to add value to the order through a nice usage guide, and a chance to promote additional products.
In the meantime,
Here are some outstanding examples from stores that understand the value of providing a small surprise.
Frank Body is bold, direct, and cares about beautiful skin. Their packaging inserts with body scrub orders reinforce the brand and provide a simple guide on how to use the product while encouraging customers to stay connected through social media.
Inserts can be targeted or as general as possible. Just make sure to keep a supply next to your order packers and throw one in each box. Need to stock up on inserts? Check out these suppliers for high-quality stickers, business cards, and leaflets:
Stickers
- Sticker You
- StickerGiant
- Sticker Mule
Business cards or promotional materials
- Overnight Prints
- Vistaprint
- Moo
Source: Before checking out the suppliers, use our free business card maker tool to design your own cards in minutes – no design skills required.
3. Offering Free Gifts or Samples
Is there anything customers love more than receiving a free sample? Adding a small sample or gift with their order is a great way to say “Thank you for your purchase.”
Free samples are not only an amazing way to surprise and delight your customers, but they also showcase something the customer hasn’t tried yet. If they like it, you might see them purchase it in their next order. Just make sure to try to match the sample to the customer profile as closely as possible to ensure it’s something they can use.
4. Create Personal Connections through Video
If you want to go the extra mile, try recording a personalized thank-you video for your customers. The great thing about videos is that it’s impossible to fake sincerity. The customer knows how much time you’ve actually put into it.
Regardless of the medium, the key to thanking customers is to be personal, thoughtful, and genuine.
Personalized videos are very special because they require a manual effort that takes time. Send the videos as follow-ups after purchase or as an entirely separate interaction. Videos are particularly great for special occasions and holidays where you can get creative with the theme.
Videos are an excellent experience to run if the goal is to see customer reactions. There are many different ways to use videos to thank customers, meaning you can really do something meaningful. Here are some tools you can use to create quick personalized videos:
- Bonjoro
- Soapbox
- Vidyard
5. Offering Post-Purchase Discounts
Rewarding loyal customers with discounts and coupons is a great way to get them to come back and thank them for their loyalty. While you should be cautious regarding discounts, as they can teach customers to wait for sales, sending a discount to a new customer is usually an effective way to get them to return and make another purchase.
Julep runs a makeup box subscription and always adds something extra for customers who need a refill.
Writing coupon text can be tricky, as you don’t want to sound like you’re trying too hard to make a sale or pushing too much. Use wording to promote the exclusivity of the coupon like:
- Just for you
- As a token of appreciation…
- A feature for our loyal customers
Discounts can be sent separately, included as an insert in the package, or in a thank-you email. If you’re creating discounts, make sure to use a unique coupon code so you can track how effective they are.
6. Highlight Your Customers
Featuring your customers is a great way to publicly share how much you appreciate them.
Building strong relationships with customers elevates your brand above the competition.
User-generated content (UGC) is especially great in creative industries, as your customers rely on exposure to grow their own audiences. For instance, hairstylists love being featured on Instagram. Small businesses appreciate being mentioned on Twitter or in a blog. This can help them gain credibility and attract customers. Additionally, it creates a connection between you and them.
Showcasing
Its product is not just one feature for Luxy Hair for user-generated content. It also helps its customers build their brand by sharing beautiful pictures.
To find great content to share, create a hashtag that customers can use in their own posts. Before sharing any content, be sure to ask for the owner’s permission.
How to Write a “Thank You for Your Purchase” Note
Sending the perfect thank you doesn’t need to be complicated. In fact, most consumers don’t have high standards when it comes to appreciation. Show customers there is a real human behind the scenes and behind the screen.
Thank customers without a clear expectation of anything in return. For example, don’t ask them to “share on social media,” and don’t nag them to make a purchase at that moment. Just express gratitude, personally and directly, for being a customer and for placing their trust in you to provide the service. That’s enough to create a connection.
1. Who Are You Thanking?
It may seem overwhelming, or even insincere, to thank every customer for every order – and as your business grows, it will be impossible to do this alone. This is why it can be helpful to segment customers into groups that you want to prioritize.
For example, giving a luxurious gift package with every order is a surefire way to overspend. But segmenting high-value customers and sending them a handwritten thank you note with a brand-approved gift can enhance the already existing positive relationship. Here are some ways you can segment your customers into different groups for thank you messages:
- Every customer
- Every customer who makes a repeat purchase
- Anyone who has written to us for support
- Customers on their birthday
- High-value customers
- Loyalty program members
2. Set an Appropriate Budget
Your thank you program budget is closely tied to the number of customers you want to reach out to. But even if you hope to show gratitude to all your customers, you don’t have to spend a lot of money to create happy moments.
In the book “The Thank You Economy,” Gary Vaynerchuk writes: “It’s not the money that makes these efforts amazing and great, but the care and creativity put into them.” Impressing at a low cost is often effective in creating those bonds.
We have many examples of simple and cost-effective ways to thank your customers below.
3. Build a Repeatable Process
Depending on whether you include a thank you gift in every box or send out free gifts, decide on a repeatable process to ensure that these thank yous reach your customers. It doesn’t have to be mechanical, but organizing the process will ensure it happens.
You don’t have to spend a lot of money to create genuine happy moments.
If you have a team working for you, provide an easy way for them to nominate customers for thank yous. It could be a Google form or a session on Friday afternoons to write thank you cards by hand.
Engaging the Team
Source: https://www.shopify.com/blog/thank-your-customers
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