Bushbalm started as a side hustle when its founder David Gaylord wanted to see how much he could learn while scaling the business with an initial investment of $900. In the years that followed, David developed his marketing skills to grow the business and transform it into a skincare brand generating millions of dollars in revenue. In this episode of the Bushbalm podcast series, David shares three key elements of marketing strategy for new businesses, the rule of thumb for allocating marketing spend, and the main ways to scale your brand using public relations.
Marketing or Branding?
In this segment, David discusses the beginning of his marketing journey and how he chose the name Bushbalm. He also explains the challenges he faced in the early stages of marketing and how he overcame them.
The Initial Marketing Challenges
In this segment, David talks about the challenges he faced in early marketing and the steps they took to promote their product. He also shares their experience with Google Ads, local fairs, and Facebook Ads.
Building Trust Through User-Generated Content
In this segment, David discusses how to build customer trust to purchase and use products on their skin. He also explains how to generate user-generated content and leverage it in marketing.
Allocating the Marketing Budget Across Different Channels
In this segment, David discusses how to allocate the marketing budget across various channels such as email, Facebook, and Google ads. He also explains how to determine the appropriate percentage to invest in each channel and how to maximize the available budget.
Data Analysis and Generating Reviews
In this segment, David talks about the tools he uses to analyze data and understand the impact of marketing strategies. He also explains how to generate customer reviews and utilize them in building trust and improving the business.
Traditional Marketing and Public Relations
In this segment, David discusses the experiences they had with traditional marketing and public relations. He also explains how to connect with journalists and writers and how to promote their products through partnerships with spas and other retailers.
Improving Marketing Strategies
In this segment, David discusses how to improve marketing strategies over time as the business evolves. He also explains the importance of data analysis, defining the correct investment percentage for each channel, and enhancing the strategies used.
Challenges and Tips for New Marketers
In this segment, David offers advice to new marketers and explains the importance of hands-on learning and skill-building in the marketing field. He encourages exploring different channels and acquiring the necessary skills to achieve success in marketing.
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