Once you have captured the listener’s attention with your hook, it’s time to engage them by explaining who you are and why you are giving this pitch. For example, you might say something like “I am the founder of XYZ Zipper Company” or “I am a sales representative at ABC Cosmetics.”
Starting by stating your name and position informs the audience who you are, how you relate to the company, and what to expect next.
3. Explain what you do
After introducing yourself, it’s essential to explain what you do in a way that is clear and concise. Focus on the key aspects of your work or business that are most relevant to the audience. Avoid jargon or overly technical language, as the goal is to ensure everyone understands.
4. Describe the value you provide
Next, articulate the value or solution your work provides. This is your opportunity to explain why your work is important and how it benefits others. Highlight what sets you apart from others and why your audience should care.
5. Share a compelling story or example
To make your pitch more memorable, consider sharing a brief story or example that illustrates your points. This can help humanize your message and make it relatable. Stories are powerful tools that can create an emotional connection with your audience.
6. Invite further conversation
As you wrap up your elevator pitch, make sure to invite further conversation. This could be as simple as saying, “I’d love to chat more about this,” or “Can we set up a time to discuss?” You want to leave the door open for more discussion and connection.
7. Practice your pitch
Practice makes perfect! Rehearse your elevator pitch multiple times to ensure you can deliver it confidently and smoothly. Try it out on friends or colleagues and ask for feedback. Make adjustments as necessary, ensuring it flows naturally and feels authentic to you.
8. Adapt your pitch to your audience
Lastly, remember to tailor your elevator pitch to your audience. Consider their background, interests, and what they may find engaging. Customizing your pitch according to who you are speaking to will showcase your awareness and increase your chances of making a strong connection.
Write about what you do and how you do it
The last part of your introduction should share what you do, why you do it, and how. In other words, share your company’s mission. This should come after your personal introduction.
For example, you could say, “I’m Sarah, the founder of Formula One, a company dedicated to creating and providing the best formula for children, regardless of their dietary sensitivities.”
Your hook should include who you are and what you do in the first or second sentence of your speech. By the end, the audience should know:
- Who you are (i.e. your position in the company, your work experience, or your background, etc.)
- Your brand and business model and/or your company’s mission
- The category of your product or service and what you are selling
4. Define Your Target Market
The next step is to demonstrate product-market fit – in other words, you need to clarify who your target customer is and the opportunity you are targeting.
Cindy says, “Follow that with a quick, simple, and direct statement that summarizes what your brand does. In the case of MakeLoveNotPorn, I use our tagline to say: ‘We are pro-sex. Pro-porn. Pro-knowing the difference.’ Instantly, without knowing exactly what we are and how we do it, my audience understands our purpose and why we exist.”
Identify the need for your product. The goal here is to make the listener receptive to your ideas. Prove that there is a demand for what you are doing by considering:
- The pain points you alleviate (like comfortable chairs)
- The passion it allows people to express (like t-shirts for dog lovers)
- The gap you fill and the opportunity you create (like revolutionary technology)
- The time/money you help people save (like an app that helps you save money on groceries)
You can illustrate these needs with facts, testimonials, and statistics. The listener is more likely to engage with your idea when you provide a clear picture of how you solve a problem. Once you identify the need, show how your solutions will work based on real-life examples.
5. State Your Goals
What is the goal of your elevator pitch? Is it to land a job at a company? Is it to attract investment in your business? Is it to make a sale? Is it simply to expand your network?
Whatever your goal for the elevator pitch, make sure to mention it. This could look something like:
- “My goal is to land a role as a content marketing manager at a SaaS company.”
- “At Genesis, our goal is to help tech companies increase employee productivity by 25% or more.”
- “We hope to secure venture capital so we can start working on building our next collection.”
By stating why you are presenting yourself or your company to the audience, your call to action will ultimately be more compelling.
6. Embrace Competition
Instead of ignoring the competition, acknowledge it – especially if you are pitching to someone who knows your industry or market. Highlighting the competition gives you an opportunity to explicitly differentiate yourself from others.
Embracing competition is a great way to incorporate why your business is superior right into your 30-second elevator pitch.
However, you do not necessarily need to mention a specific competitor. You can simply mention an existing alternative, even if it’s just the status quo or “the way things are done now.”
Ask yourself why your solution is unique. What is your competitive advantage, and why is it better?
This helps you start a conversation with a better position on the competition. Be sure to avoid clichés and include the main points about what makes you the better solution.
7. Include a Call to Action
What’s the point of stirring interest if you don’t turn that momentum into some kind of action? Close your elevator pitch with a strong and tailored call to action based on your audience.
Summarize what you do and how you do it in a few sentences, as Cindy says. “But the key thing here is that you don’t have to tell your audience everything about your brand and business. You want to tell them enough that they truly want to learn more, and they want to book that meeting or call where you can dive into the details more, or are ready to talk details right away. But what you want to make sure of in the elevator pitch is how to make money from your business.”
You can
he discovered a special ergonomic keyboard that alleviated the pain and allowed him to work comfortably again.
Now, Andy can write for hours without discomfort, meeting all his deadlines and serving his clients effectively.
3. خطاب الترويج في المصعد القائم على البيانات
هذا النوع من الخطاب يركز على الأرقام والإحصائيات لتأكيد نقاطك. إذا كان لديك بيانات قوية تدعم منتجك أو خدمتك، فهذا هو النموذج المثالي لك.
قالب:
هل كنت تعلم أن [إحصائية مدهشة أو حقيقة]؟
في [السوق المستهدف]، [بيانات الاتجاه أو الانفصال السيناريو].
السبب وراء ذلك هو [سبب أو عامل رئيسي].
هذا هو السبب في أننا نقدم [المنتج / الخدمة]، والتي [الفائدة الرئيسية].
لقد ساعدنا [عدد العملاء أو الإحصائيات] في [الإنجازات أو النتائج].
[دعوة للعمل].
مثال:
هل كنت تعلم أن 70% من الشركات الصغيرة تفشل خلال السنوات الخمس الأولى؟
في السوق المستهدف، يفتقر العديد من رواد الأعمال إلى الدعم الكافي في مجال التسويق الرقمي.
السبب وراء ذلك هو أن معظم رواد الأعمال ليس لديهم الوقت أو المعرفة لتقدير الاستراتيجيات الرقمية الفعالة.
هذا هو السبب في أننا نقدم خدمات التسويق الرقمي الشاملة، مما يسمح لعملائنا بزيادة ظهورهم وتنمية مبيعاتهم.
لقد ساعدنا أكثر من 500 شركة في تحقيق نمو بنسبة 150% في متوسط الإيرادات خلال عام واحد.
إذا كنت تبحث عن زيادة مبيعاتك، تواصل معنا اليوم للحصول على استشارة مجانية.
Discover Type-Aid, a therapeutic glove that supports his wrists and combats joint pain in his fingers due to prolonged writing.
Now, Andy can resume his work confidently, doing what he loves, with less pain distracting his hands and focusing more on his creativity for his clients.
3. Sales Pitch
Sometimes you find yourself talking directly to a potential client. In this case, knowing that focusing on them and their needs is the best way to clarify your product.
Starting with a question allows you to determine how qualified they are as a client from the outset, and you might gather more information from them through active listening, customizing your approach based on how they define the pain point you propose a solution for.
Template:
Have you ever [a situation your audience can relate to]?
[Company Name] offers [product] for [target market] like you for [benefit].
Unlike [known alternative/competition], [your product] is [the differentiator].
[Call to action].
Example:
Have you ever found yourself reading at night and starting to doze off, then realizing you still have to get up and turn off the lights?
BrightLight gives the smart homeowner, like you, more control to turn on and off all the lights in their home from any device running our app.
Unlike other smart bulbs, BrightLight is designed to use 30% less energy, saving you money in the long run.
You can purchase it now from our online store.
7 Tips for Writing an Elevator Pitch in 2023
The templates above should not be used as rigid structures – the elevator pitch should be persuasive and compelling above all. It should entice listeners to want to know more.
The following communication strategies can help you improve your elevator pitch.
1. Use Social Proof
If you are associated with any big brands, have famous clients or investors, or can vouch for social proof in what you’re saying, you can greatly pique interest.
Why? Robert Cialdini, a professor of psychology and marketing at Arizona State University and author of the best-selling book “Influence: The Psychology of Persuasion,” defines social proof as people doing what they see others doing.
People are more likely to engage with what is already popular. Think of it as safety in numbers.
Social proof is used in advertising all the time. Let’s say you are a person with three small kids struggling to get them into the car without slamming the doors. You see an ad featuring a happy family driving around in an SUV with automated doors and additional safety features. You might feel inclined to try the same.
People want to belong and be respected by others. This leads to mimicking what is already popular. If you suggest that your ideas have already been embraced, listeners are more likely to engage with them.
You can incorporate social proof into your elevator pitch by:
- Sharing the number of clients you work with
- Mentioning some big brands you work with
- Stating brands that endorse your business
Remember that your elevator pitch only takes 30 seconds. You don’t have time for a full testimonial, but mentioning some big brands can have a significant impact.
2. Include Concrete Numbers
Having authority helps in making more compelling arguments for your ideas. If you can present solid numbers and appear confident in your product, the listener will do the same.
Hard numbers are attractive to any logic. How many units have been sold, or how much funding has been secured? What is the customer acquisition rate? What is the customer retention rate? Big numbers add an extra layer of credibility to your pitch.
3.
Use Analogies to Explain Your Product
In the book “Made to Stick,” brothers Chip and Dan Heath discuss how some of the most memorable speeches are based on analogies. Many movies are made simply because the pitch that invokes the idea to something already known is very popular.
For example, the screenwriter for the movie “Alien” pitched the film as “Jaws in space” and had little difficulty generating interest in the film from those three words. From those words, you can understand it’s a horror movie, involving an unseen threat that leaves death in its wake, set in space.
Try to develop an analogy using something familiar to explain something unfamiliar and complex, or rely on a clear comparison to focus more on the distinction rather than the core features.
Common analogies for businesses include things like “Uber for boats” or “Netflix for books.” Think about how you can make a potential customer or investor understand what you do in just a few words.
4. Sell with Stories
Stories are inherently persuasive: they capture attention, illustrate change, and evoke empathy. Scientific research has shown that stories can act as a means of understanding pain points, making them valuable assets in the business world.
A general rule in storytelling: the greater the gap you can create between the beginning and the end, the more impactful your story will be. So don’t be afraid to start off ordinary or even when your character is at their lowest point.
Even better if you are the main character in the story – you have a personal stake in solving the pain point. You can use that to start a conversation with a better stance against the competition. Be sure to avoid clichés and include key points about what makes you the best solution.
5. Write for the Ear
Similes, rhyme, and rhythm – there are many ways to use words so they roll off the tongue smoothly. And when the most memorable expressions resonate with the ear, you have good reason to put some art into your expression.
Give your elevator pitch a unique flair with a distinctive personality that is hard to imitate, even among your direct competitors.
6. Consider Video Elevator Pitches
Video elevator pitches are a modern twist on the traditional elevator pitch, giving you the opportunity to speak directly to the listener and inspire them. You simply package your elevator pitch into an online presentation.
You can share your video elevator pitch on your company’s website, Wellfound, Product Hunt, social media, or other websites where investors are looking for new content.
Using the same principles of in-person pitching, you have more flexibility in length with your video elevator pitch. It should be
Source: https://www.shopify.com/blog/elevator-pitch
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