Visit the Company Website
Start by visiting the company website. There you can review the vision statement, history, products, services, management, as well as information about the company culture. This information is usually available in the “About Us” section of the site. If there is a press section on the site, read the highlighted links there.
Browse Social Media
Next, check the company’s social media accounts. Visit their pages on Facebook, Instagram, and Twitter. This step will give you a good idea of how the company wants to be perceived by consumers. Follow the company for updates. You will find some information that may not be available elsewhere.
Use LinkedIn
Company pages on LinkedIn are a good way to gather more insights about the company that interests you. You will be able to see people connected to you at the company, new hires, promotions, job postings, related companies, and company statistics. If you have connections at the company, consider reaching out to them. Not only can they speak on your behalf, but they may also share their perspective on the company and provide tips that will help you succeed in the interview.
Get an Edge in the Interview
Check out the company on Glassdoor. Their interview questions section and reviews contain valuable information for job seekers.
Use Google and Google News
Search Google and Google News for the company name. This step can be extremely valuable. You may discover that the company has expanded into Asia, for example, or has received new funding for startups. Or you might find out that a recent product has underperformed or has been recalled. This knowledge can help you shape your answers to interview questions.
Leverage Your Connections
Do you know someone who works at the company? Ask them if they can help you.
Understand the Industry and Competitors
In addition to researching the company, it makes sense to review the overall industry. If you are applying for a job at a mortgage finance company, for example, it is helpful to be knowledgeable about current homeownership trends. Learn about the company’s biggest competitors and identify their successes and weaknesses as well. Your understanding of the company’s industry and competitors will impress the interviewers.
How to Use This Research During Interviews
During the job interview, interviewers ask questions to get to know the candidates. However, the main goal is to determine whether the candidate will be a good fit for the job and the company.
Your research about the company will make your answers to questions more compelling and shows that you will be beneficial to their goals and profits.
Additionally, your knowledge will help you give a specific answer if you are asked why you want to work at the company. You can share details about the things you find impressive about the company, whether that is due to its vision or culture.
Source: https://www.thebalancemoney.com/tips-for-researching-companies-before-job-interviews-2061319
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