How can I increase traffic to my online store? At some point, this question reflects the thoughts of every entrepreneur selling online. You may have invested time and effort in setting up your store and tweaking everything for launch, only to open your store and wonder where all that traffic is. You might have seen steady growth over the past six months, but you’ve hit a plateau in traffic and sales. Or perhaps you’ve been successful using one tactic to increase traffic and are curious about what tactics you can try next.
Questions About Increasing Website Traffic
From a marketing perspective, the good news is that the process of getting your first customer is the same as getting your first hundred. But for traffic to successfully lead to sales and profit, there are some essential conditions that need to be met to ensure traffic converts and that the costs are sustainable. You should ask yourself:
Is this a good product?
A “good product” means it is good enough for your audience and passes their implicit cost-benefit analysis.
Is there a large target market?
The market is a group of people who are already spending money on something. Are people buying the same type of product? Is there an accessible market? Can you focus on a specific market segment?
Is there a great product story and/or compelling copy?
You may have a clear “why” for the product compared to competitors, but you need to translate that message into compelling web copy. Does the product message resonate with them enough to buy the product? Ultimately, great content will help you stand out.
Is there a low-cost way to reach these audiences?
The goal should be to keep customer acquisition costs low. Are there multiple ways you can reach potential customers?
How to Increase Website Traffic
We have compiled a list of 21 proven, high-impact tactics to increase traffic to your online store. Browse this guide:
Running Paid Advertising Campaigns on Social Media
1. Facebook Ads
2. Instagram Ads
3. Pinterest Ads
4. Google Ads
5. TikTok Ads
Engaging in Conversations on Social Media
6. Engaging friends and family to participate
7. Actively engaging on Twitter
8. Promoting your store on Reddit
9. Generating excitement with contests and giveaways
10. Offering limited-time discounts
Reaching New Audiences Through Influencer Marketing
11. Sending free samples to Instagram influencers
12. Reaching out to bloggers and media
13. Writing an article featuring influencers and their tips
Attracting Customers Through Content Marketing
14. Writing blogs to provide information or solve problems
15. Producing podcasts to reach new audiences
16. Using video for education or entertainment
Using Search Engine Optimization to Increase Store Discoverability
17. Writing titles that match search intent
18. Crafting compelling descriptions
19. Adding internal links
20. Adding long-tail keyword variations to your pages
21. Featuring rich snippets
Which tactic is best for your business? Some of these sources can generate high-quality traffic for your business while others may generate lower quality traffic. For example, let’s say you’re targeting young professionals interested in purchasing quirky office supplies. LinkedIn might be a better option than Pinterest. If your audience consists of young adults in their 20s, TikTok might be the best choice.
Increasing traffic to your website means more opportunities to convert those passing shoppers into loyal customers. Once you increase traffic, consider optimizing your conversion rate as the next step.
Do you have any questions about how to increase traffic to your website? Share them in the comments below.
Source:
https://www.shopify.com/blog/how-to-increase-website-traffic
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