Introduction
The online commodity market has changed significantly over the past decade. The demand for product packaging solutions to handle shipping and logistics, as well as to create unique touchpoints for customers, has grown alongside it, with an expected total market value of $61.55 billion by 2025.
Importance of Product Packaging Design
Online business owners need to design a unique experience for their product packaging to delight customers and improve profitability. In addition to the primary function of protecting products during shipping, focusing on the packaging’s function may overlook the potential marketing impact of your packaging. Done well, the right packaging and unboxing experience present an opportunity to showcase a functional product and create a memorable moment for your customers.
Types of Product Packaging
Before you can ship your products, you’ll need to place them in packaging for protection during safe transit. There are several popular options for direct product packaging:
1. Corrugated cardboard boxes
2. Shipping envelopes and bags
3. Custom product packaging
How to Create a Unique Product Packaging Experience
There are many elements that need to work together when creating an engaging experience for designed product packaging and the unboxing experience, but you don’t have to include every option available. You need to decide which small packaging solutions provide the best experience and highest value for your customers. Strategic investments in a few of these packaging supplies can go a long way in creating an unboxing experience that your customers won’t forget.
Cost of Product Packaging
The cost associated with a custom product packaging experience can be a downside. These costs include both time and price. You should decide based on your average order size and profit margins what financial options are possible, along with the greater value you provide to your business and your customers.
Examples of Best Product Packaging
To enhance your product packaging design, you may need to steal some creative shipping ideas from top online brands. Here are some examples:
1. Caraway Home – Uses recycled materials with plastic-free bags, low-impact print colors, and luxurious biodegradable holders to package and ship goods.
2. TrunkClub – Utilizes custom-printed boxes that resemble shapes and enhance its branding. It offers a customized packaging experience for each customer that includes a handwritten note from a personal stylist.
3. Haus – Provides simple white paper packaging with an attached printed newsletter to inform customers about the product, cocktail recipes, and frequently asked questions.
4. Otherland – Offers colorful and attractive boxes with premium scents for scented candles.
5. Allbirds – Relies on printed box designs featuring illustrations and labels for shoes made from eco-friendly materials.
6. Unwrapped Life – Aims for minimal waste through simple, biodegradable packaging and naturally colored paper prints.
Making the Unboxing Experience Memorable
Creating a memorable unboxing experience can give your business the competitive edge it needs to attract new customers and not just create repeat purchases. The unique packaging experience, along with the beauty of the packaging, goes hand in hand with the functional value of the entire product and works to create a memorable moment for your customers.
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