By Kevin Donnelly
Introduction
With over a billion active monthly users, Instagram has opened up tremendous opportunities for brands to discover new customers and make their products visible. However, while tactics like running Instagram ads and engaging with influencers can be effective, it can be difficult to learn what to post on Instagram and get the results you want without the right tools.
To help you boost your Instagram account, we’ve put together this list of the best Instagram tools and apps for businesses – to help distinguish your business, attract more customers to your online store, and assist you in understanding how to profit effectively on Instagram.
Best Instagram Design Tools
One of the most important parts of having an effective presence on Instagram is filling your news feed with stunning images that clearly convey your brand identity and the value of your products.
Even if you’re not a professional photographer, you can create amazing images using your smartphone and some of the best Instagram design apps.
1. VSCO (iOS, Android): VSCO is the go-to Instagram tool for creating beautiful images on the go. It features a comprehensive set of editing tools and a large selection of high-quality filters.
2. Snapseed (iOS, Android, macOS, Windows): Snapseed allows you to edit your photos precisely and apply effects using brushes to enhance the details in each image.
3. Afterlight (iOS): Afterlight offers a collection of filters, text options, and frames to edit your photos and make them stand out.
4. Canva (web, iOS, Android): You can use Canva to create images that pop in your news feed and Instagram Stories.
5. Photoshop Express (iOS, Android, Windows): Photoshop Express lets you use Photoshop on your phone to edit photos and add effects and watermarks.
Best Instagram Video Tools
You don’t need to be a professional videographer to create engaging videos for your business’s Instagram account. These apps make it easy for anyone to capture quick videos on their phones and turn them into high-quality professional videos without needing a laptop and video editing software.
6. Vimeo Create (iOS, Android): Vimeo Create automatically turns your current product photos and text into polished videos for social media.
7. Boomerang from Instagram (iOS, Android): Boomerang lets you create looping videos similar to GIFs from a series of images.
8. Life Lapse (iOS, Android): Life Lapse is a feature-rich app for creating stop-motion videos to showcase your products.
9. HypeType (iOS): HypeType allows you to create captions for different parts of video captured in-app or already uploaded videos.
Best Instagram Marketing Tools
If you want to sell your products on Instagram, there are some tools you can use to achieve that.
10. Repost for Instagram (Android): You can use Repost for Instagram to share other users’ photos while giving them credit at the same time.
11. AutoHash (Android): AutoHash helps you find relevant Instagram tags for your photos using artificial intelligence.
12. Display Purposes (web): Display Purposes provides a web tool to help you select additional tags for your photos.
Best Instagram Analytics Apps
The right Instagram analytics tools help you measure how your marketing activities on Instagram are impacting results and understand which types of posts have been most successful so you can replicate high-impact strategies.
13. Sprout Social (web, iOS, Android): Sprout Social offers comprehensive Instagram analytics tools that let you track engagement and compare your store’s account performance against other accounts.
14. Iconosquare (web, iOS, Android): Iconosquare provides detailed analytics on your content performance on Instagram and allows you to compare your performance to that of your competitors.
15. UserGems (Shopify): You can use UserGems to find customers with a large social media following and leverage them in influencer campaigns.
Increase
Your Business Using Instagram
Now that you have the right Instagram tools, it’s time to get out there and start capturing amazing photos and videos that truly reflect the value of your products!
Do you have any other questions about Instagram marketing? Ask us in the comments below.
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