Building a brand from scratch that stands out is not an easy task. What should it look like? How should it make people feel? Will it resonate with your target audience?
1. Research your target audience and competitors
Before you start making any decisions about how to create a brand for your company, you need to understand the current market, your current competitors, and your potential audience. You can do this by researching through search engines, conducting competitive analysis, talking to people who belong to your target audience, and following relevant social media. You should identify who your easiest customers to sell to are, your most notable competitors, how to speak the language of your customers, and what they are talking about.
2. Choose your focus and personality
It is important to find your focus and use it to guide all aspects of your brand. You can use your guiding statement to define your position in the market and help you create your brand’s logo. Think about the personality your brand should have and the personality that will attract your customers. You can also use branding exercises to generate some words that describe the type of brand that might catch your audience’s attention. Consider symbols or concepts that describe your brand and help you identify the qualities you want your brand to have.
3. Choose your company name
Your brand name is not just a name. It represents the personality, actions, and reputation of your brand identity. You should choose a name for your company that is difficult to imitate and hard to confuse with existing players in the market. You can use a free business name generator to generate some names or use one of the methods mentioned in the article. Make sure to check the availability of your domain name before making a final decision about your brand name.
4. Write a catchy tagline
A catchy tagline is a great tool for promoting your brand. The tagline should be short and engaging, leaving a strong impression to increase brand awareness. You can use tagline generators to come up with some ideas or leverage your guiding statement to create descriptive phrases that describe your business.
5. Choose your brand’s look (colors and fonts)
Once you have selected a name for your brand, you will need to consider your brand design in terms of colors and fonts. You should choose colors that set you apart from direct competitors and avoid confusing potential customers. You can use color theory to generate some ideas and use tools like Coolors to select colors that work well together. For fonts, they should be simple and avoid confusing visitors. You can use tools like Fontpair to choose complementary fonts.
6. Design your brand logo
Designing your brand logo is one of the first things that come to mind when thinking about building a new brand. Your brand logo should be unique, distinctive, and scalable across all sizes. Consider where your brand logo needs to appear, such as on your website, social media pages, product packaging, and visual advertising. You may want to invest in a logo design that can be displayed anywhere online and in print.
7. Apply your brand across all aspects of your business
Applying your brand across all aspects of your business gives it a cohesive story. The brand story represents “who” your company is and what it stands for. It provides the background for every interaction that occurs between customers and your brand. When building a new brand, a brand story can help persuade customers that your company is a legitimate one. Your brand story should evolve over time as you learn more about your customers and how to communicate with them.
Building
A brand is not just about creating a logo or tagline; it requires consistency and evolution as your business grows. You must continue to shape and develop the design and identity of your brand as more customers are exposed to it and you learn more about your customers and how to communicate with them. You should recognize that you cannot control 100% how people perceive your brand identity, but you can put your best foot forward at every opportunity and try to resonate with your core audience.
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