In this comprehensive article, we will cover everything you need to know about Quick Response (QR) codes and how businesses in the retail sector can use them to enhance their trade and improve customer experience.
What is a Quick Response Code and How Does it Work?
A Quick Response (QR) code is a scannable code that is typically used to store URLs or other information that can be accessed via a smartphone camera. The QR code works in the same way as a conventional barcode, as it can be scanned and interpreted using another device. The QR code consists of a series of black squares that represent pieces of information. When a smartphone camera hovers over the code, more detailed information is automatically displayed on the user’s screen.
Who Uses QR Codes?
QR codes are used by retailers in a variety of settings and contexts. Marketers use them in materials such as magazines, outdoor advertisements, business cards, packaging materials, and more. Smartphone owners use QR codes for quick access to information through their mobile devices.
Ways to Use QR Codes in Retail Marketing
QR codes can help direct your customers to your website, collect data from customers, offer discounts, encourage customers to leave product reviews, engage with shoppers through in-store window displays, convert customers into repeat buyers, retain interested customers, and use innovative examples of QR codes in marketing.
Examples of Innovative Uses for QR Codes
Here are some examples of how companies are using QR codes in innovative ways:
Rose City Goods
Rose City Goods uses QR codes with attractive window display items to boost their sales. The QR code helps customers easily find and purchase the products they love. The QR code links to their Shopify store, where customers can explore the full product catalog and find featured items.
KOTN
KOTN places QR codes on product hangtags in their stores, allowing customers to have a seamless shopping experience by integrating online and offline shopping. Customers can scan the QR code on the product and purchase it online if their preferred style is not available in-store. This facilitates the in-store shopping experience while tracking and measuring online sales influenced by in-store visits.
Telfar
Telfar uses QR codes as part of the festive shopping experience for its high-end bags. The QR code briefly appeared as a direct payment option during the Telfar TV broadcast, which is a 24-hour streaming network. This way, the QR code utilizes the limited and unique presence of its products to drive interested buyers to purchase limited demand items.
Haus
The Haus alcohol brand uses QR codes on their packaging to build better relationships with customers. The QR code directs customers to recipe ideas, curated playlists, and more information about the products, creating a rich and detailed experience.
Moscot
Moscot uses QR codes to guide shoppers in their store windows to a 3D virtual try-on experience for glasses. This use allows customers to see if the eyewear design suits their face shape. The launch of the virtual try-on experience led to a 174% increase in Moscot’s revenue.
Conclusion
QR codes are a powerful marketing tool that businesses in the retail sector can greatly benefit from. By using QR codes in innovative ways, companies can direct customers to their websites, collect data, offer discounts, encourage customers to leave product reviews, enhance customer loyalty, and improve the shopping experience. Start using QR codes for your business by identifying functional uses you can leverage, then use a free QR code generator to build a digital touchpoint for your brand. Rely on Shopify experts to help you develop your retail store with QR codes and other optimal marketing solutions.
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