Presenting offers, coupons, discounts, and deals. There will come a moment when most online merchants face the decision of whether to offer discounts, when to offer them, and how much the discounts should be.
18 Ideas for Discount Codes for E-commerce Stores
Weekly/Monthly Discounts
Initial Launch Offers
Holiday and Seasonal Offers
Discount Code for Abandoned Shopping Carts
Email/Newsletter Signup Offer
Incentives for Liking, Following, and Sharing on Social Media
Referral Promo Code
First-Time Shopper Offer
Discount on Minimum Purchase
Exclusive Social Offers
Customer Loyalty Offers
Exit Offer
Retargeting Offers
Offers for Influencers (Bloggers, Celebrities, etc.)
Online Shopping Offers
In-Store Purchase Coupons
Event Attendance Offers
Discounts for Specific Customers
Discounts for Customer Occasions
Types of Offers, Coupons, and Discounts
Percentage Discount
Monetary Discount
Free Shipping
Free Gift
Automatic Discounts
Automatic discounts apply to every eligible cart and are visible to customers on the cart page before starting the checkout process. They are a great way to run store-wide offers on a product, category, or all your products without forcing customers to enter a discount code.
Discount Codes
Discount codes are codes that customers enter at checkout to redeem a specific offer. They are a tried-and-true method to offer discounts to the right people, whether they are all members of your email list or a specific category such as new subscribers or repeat customers.
Use discount codes to track the success of your marketing efforts. If you’re running multiple campaigns, you can create a separate discount code for each campaign to easily see the relative impact on sales.
Make the most of your offers, coupons, and discounts by having a clear goal in mind, a proper understanding of the brand, and a willingness to experiment. You can effectively use offers to achieve your goals, build customer loyalty, and increase revenue.
Let us know in the comments about the offers that have achieved the best results for your online store in terms of increasing sales and customer loyalty.
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