What is an “About” page?
The “About” page is one of the most important parts of your profile, website, or blog. This page is where potential employers, potential clients, and users of the site, along with personal and professional links, go to learn about who you are and what you do. It is an ideal source for enhancing your professional brand.
Why Create an “About” Page?
Should you put in the effort to craft the perfect “About” page? Here are some reasons why you should (and might not) invest the time in it.
Why?
- It’s a perfect way to enhance your professional brand and yourself as an authority.
- Potential clients and employers can go to the “About” page to learn more about you.
Why Not?
- You could lose traffic if the “About” page is too focused on you and not on what you can offer the reader.
- You may turn people away if you don’t respond quickly to comments or contact requests.
Getting Started: A Step-by-Step Guide
Your “About” page should convey:
- Who you are and what you do
- How you got here
- Where you are looking to go
Use this space to describe your credentials, experience, and goals. What is the best way to begin? The following exercises can be useful in figuring all that out and will help you determine what to include based on your target audience.
1. What are you currently doing (in relation to your career) and how did you get here?
How does your background make you unique?
2. Among the work you do, what aspects are you passionate about and why?
Share what you love most about your work.
3. What are some of your significant professional and personal achievements?
How have your traits contributed to those achievements? Be as specific as possible.
4. What are you currently looking for?
If you are seeking a job or considering a career change or looking for new projects or work, mention that in your statement. Include your email address in the final sentence to make it easy for people to get in touch with you.
Examples of an “About” Page
When you put the pieces together and organize your answers into paragraphs, it will look like this:
Sample “About” Page
Madison Blackstone is a brand marketing manager with experience in managing global teams and multi-million dollar campaigns. Her background in brand strategy, visual design, and account management influences her conscious yet competitive approach. Madison is driven by her passion for understanding the intricacies of cross-cultural advertising. She considers herself a “forever student,” eager to build her academic foundation in psychology and sociology while staying up-to-date with the latest digital marketing strategies through continuous courses and professional development.
Madison’s thirst for knowledge and her determination to turn information into action contributed to her recent success at Rockwell Group, where she led award-winning international campaigns for powerhouse brands like Puma, Gucci, and Rolex. At the same time, she improved her department’s productivity by implementing strategic project management methods and ensuring a healthy work-life balance for her team. Madison believes that awareness in the workplace is the key to success – a principle she lives through her interests in yoga, meditation, gardening, and painting. Madison is currently working as a freelance marketing manager and is always open to challenges. Reach out to her at [email protected] to connect!
Example of a Published “About” Page
Here’s an example of an “About” page with images.
Tips for Writing a Great “About” Page
Decide whether you want to use the first or third person. Should you use the first or third person, what’s the difference, and why does it matter? The first person involves using phrases like “I” such as “I manage teams …” while the third person (as illustrated above) uses “he/she” such as “she manages teams ….” You will find “About” statements written in both ways.
The most important
You should choose one and stay consistent, rather than switching between the two:
- If you are writing an “About” statement for a business site, it is generally recommended to use the third person (“Oversees…”).
- If your site is a personal portfolio or blog, it is better to use the first person (“I have 10 years of experience…”).
Don’t be long-winded. The reader’s attention is likely not to be very long. Try to keep your statement between 250 and 500 words. If the “About” statement takes too long, try using bold formatting or bullet points to break up the text.
Include a picture. If you are promoting your expertise, consider adding a picture to your page. A professional headshot, like the one you use on LinkedIn, will work perfectly.
Note: Website and blog visitors like to associate names with pictures, and it will be more personal if your page is not entirely written.
If your site or blog is about a product or service, include a relevant picture.
Stay humble. While it is important to include your accomplishments and experience, do so in a reasonable way, avoiding false statements. Statements like “I am the best marketing professional out there” or “Any company that brings me on board is lucky to have me” will certainly harm you more than help you get a job.
Use your own voice. Do not use dictionary words or business book jargon.
Source: https://www.thebalancemoney.com/how-to-write-about-me-page-examples-4142367
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