If you are starting a small business, a key factor in its success lies in how well you market it. Marketing attracts prospects, prospects become buyers, and buyers provide profit. However, marketing is not just about putting your business name out in the world. According to the Small Business Administration in the United States, marketing should create a connection:
Marketing is everything a business does to build a relationship between the company and the consumer.
This definition is more important today than ever, as consumers are faced with advertising everywhere and expect companies to be engaging and responsive.
One of the smartest things a small business owner can do is take the time to develop a marketing plan. A marketing plan clearly defines how you will reach your ideal customers by effectively implementing your marketing strategy.
There are many ways to promote your small business, so it’s important to identify and focus on the most effective tactics. Here is a list of 101 small business marketing ideas to spark creativity.
Marketing Planning
Marketing is about finding your ideal customer and sharing your message: how you will improve their lives. To do this, you need to research and define your target market, decide how you will differentiate your business, and develop a plan. Here are some strategies to get started:
1. Update or create a marketing plan for your business.
2. Review or start your market research.
3. Enhance your target audience and niche.
4. Write a unique selling proposition (USP).
5. Identify the features and specifications of your product or service.
6. Match your features with benefits, for use in creating effective marketing messages.
Marketing Materials
Be prepared with dedicated resources that you can share online and in person. You should always have something representing your company’s mission and image that you can present to potential customers. The same concepts apply in online forums; digital presence is essential for success.
7. Create or update your business cards so they stand out from the rest.
8. Consider producing a newsletter or brochure if it will help spread the word in your industry.
9. Build a website, whether it’s a simple landing page or a multifunctional online experience.
10. Be creative with promotional products and offer them at trade shows or networking events you attend.
11. People hold on to things they can use, so create promotional gifts like magnets, pens, notepads, stress balls, etc.
12. Use your USP for unique designs.
Personal Networking
Even if your business is primarily online, consider adding personal networking to your marketing tactics. Remember, success in business is about relationships, and networking allows you to build connections.
Source: https://www.thebalancemoney.com/small-business-marketing-ideas-2951688
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