Your product images can make or break your jewelry business’s success. If shoppers cannot see detailed images of the jewelry on your website, how can you convince them to buy?
Jewelry Photography Equipment
The equipment you use will depend on your budget. You can keep costs down by purchasing some of the following items. Alternatively, you can invest in more expensive equipment like lighting or displays for your jewelry.
Camera
You don’t need to own an expensive camera to photograph your jewelry. New jewelry store owners can also use an iPhone or Android. If you have a smartphone handy, use it. If you already own a DSLR camera with a good lens, you can use that.
Tripod
If you’re shooting without a tripod, it won’t matter what kind of lighting you use. Holding the camera or smartphone in your hand will cause camera shake.
Lighting
Light is essential for photographing your jewelry. A room with windows next to a wall is a good option. The larger the window, the more light you’ll get. If you don’t have natural lighting, you can purchase artificial lighting sources like a softbox.
Table
A standard folding table works best. Look for a table that is between 24 and 27 inches wide.
White Background
There are various ways to create a white background for your photos. If you plan to take many different images, consider purchasing white powder. The white powder provides a simple, consistent background for your photos. You can also use a poster board.
Foam Boards
When photographing your products, there will be a shadow side opposite the side that the light hits directly. The shadowed side is usually very dark. However, you can place a white foam board to reflect light onto the shadowed side to illuminate it.
Clips or Adhesive
You will need adhesive or clips to hold the foam boards and powder in place when using the table.
How to Photograph Jewelry
Now that you have your equipment, let’s go over how to photograph jewelry and prepare it for display in your e-commerce store.
1. Set Up the Table
Find the space you want to use as your photography studio. If you’re near a window, position the table at a 90-degree angle to the right or left of it. The closer you are to the window, the softer the light will be. You can use this illustration to guide your setup, modifying as needed.
2. Locate the Lighting
If you are shooting with natural light, you are already equipped with lighting from your window. But if you’re using artificial lighting, you will have a slightly different setup.
3. Style the Jewelry
If you are new to jewelry photography, starting with a white background can help you create a standard. Once you gain more experience, you can add varying elements to your setup.
4. Prepare the Jewelry
The jewelry should be clean and polished due to the high level of detail captured by a DSLR camera and proper lighting setup. The final image will often reveal details not visible to the naked eye when shooting.
5. Adjust the Camera
Do not take artsy photos with a low aperture that focuses on only one part of the product. Shooting with a high aperture and deep focus will create a sharp image that your customers can trust.
6. Capture the Image
Mount the camera on its tripod, with the lens angled slightly down towards the product. Place the lights (with diffusing umbrellas) above the product from either side, angling them towards the product, and set them to the same strength. This setup should fill the frame with even light without creating ugly bright spots on the product.
7. Process and Finish
After taking your pictures, you will want to prepare the images for your online store. Post-production processing involves making the images look professional and beautiful.
Photography
Jewelry on Phones
Remember, you don’t need to own a DSLR camera to take pictures of your products. You can capture product images using your smartphone, as long as it is modern and has a good camera.
Jewelry Photography Tips
Whether you have a new jewelry business or are working on your fifth store, keep the following tips in mind:
Use Consistent Images
Consistency is important when it comes to product images on your website. Products should be arranged and shot in the same way to create a cohesive experience for online shoppers.
Capture Images from Different Angles
Images from different angles can help answer shopper questions or reveal details that make your products stand out.
Image Editing
You should edit images to make them look professional and appealing. You can hire a professional editor to edit your images or learn the basics of photo editing online.
Common Mistakes to Avoid
There are some common mistakes in jewelry photography that should be avoided. Knowing what they are can help you avoid the same errors.
Focus on Backgrounds
Overly colorful and busy backgrounds should be avoided. The background should be simple and focus on the product.
Avoid Using Too Many Accessories
You should avoid using too many accessories that distract from the product.
Focus on the Product
Jewelry photography should be consistent and centered on the product.
Use Soft Lighting
You should use soft lighting for jewelry photography. You can shoot next to a window or use diffused artificial lighting.
Using Smartphones
You can use smartphones to photograph jewelry, as long as they are modern and have a good camera.
Conclusion
By following this guide, you will be able to create compelling images that sell your products and build your brand. By investing in high-quality images and showcasing your jewelry in the right way, you will soon see the benefits through increased sales and revenue.
Source: https://www.shopify.com/blog/jewelry-photography
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