If you’re interested in how to influence, entertain, and inform others by creating the best possible media content for an audience, a degree in communications might be right for you. The communications major covers many disciplines, including advertising, marketing, public relations, journalism, broadcasting, media, and cinema.
Key Skills of Communications Graduates
Communications graduates learn how to assess the needs and preferences of readers, viewers, and listeners. They have the creativity to devise innovative strategies to convey their messages.
Note: Communications graduates learn to write effectively in many different situations, including creative, persuasive, descriptive, and journalistic styles. They also practice the ability to integrate images, video, and sound into their communications.
Students studying communications learn how to plan, organize, and implement projects, programs, and events. They must be detail-oriented while understanding the big picture at the same time. Since communications projects are often subject to criticism and failure, communications graduates learn to handle critical evaluations of their work and deal with projects that do not achieve the desired success.
Top 10 Jobs for Communications Graduates
Here are some promising job opportunities for communications graduates, along with the skills you will need to land the job:
1. Public Relations Specialist
Organizations of all types care about how they are perceived by the public. Communications graduates are well-positioned to think strategically about how to influence public opinion through the media. Public relations professionals write press releases and organize press conferences and other events, convincing the media that stories about the organization have news value.
2. Meeting/Event Planner
Successful events require an engaging topic and effective promotion to attract the right audience. Communications graduates are favorably situated to assess the interests of consumer groups and members of professional organizations and package events in an appealing way. They have the attention to detail and organizational skills to think about the process and consider all the needs of presenters and attendees.
3. Alumni Relations and Development Officer
Alumni officers assess the needs of various alumni groups and plan events such as meetings, networking parties, and social events to keep alumni connected to their alma mater.
4. Media Planner
Media planners need to understand consumer interests and habits in clicking, viewing, reading, and listening to choose the best media mix for an advertising campaign. Communications graduates possess the unique competency to examine how demographic groups consume media so they can predict the optimal placement of ads within TV/radio programs, websites, magazines, and newspapers.
5. Social Media Manager
Social media jobs are all about communicating with people. It’s no surprise that communications graduates, who are trained in analyzing communication patterns, are well-equipped to help organizations leverage their brands on social media.
6. Human Resources Specialist
HR professionals take on communication-based roles within organizations, including recruiting employees, onboarding new hires, developing training programs, communicating policies to staff, and educating employees about benefits, as well as creating employee newsletters.
7. Business Reporter
The proliferation of financial and business media has opened up opportunities for communications graduates who have an interest in business and finance. Business reporters use journalistic writing skills to cover developments within companies, industries, and the economy at large for online websites, television stations, newspapers, and magazines. They must be able to convey business information in a language that the general public can understand.
8. Health Educator
Health educators assess the health-related issues and needs of target audiences and design programs to address those issues. Their work includes understanding citizens’ opinions and perceptions regarding health issues, and developing and delivering workshops and seminars geared towards the public. Health educators produce web and printed content that suits their audience.
9. Brand Manager
A brand manager oversees
Brand managers focus on positioning products and services in the public’s consciousness. They analyze consumer feedback on their products based on factors such as price, consumer experience, packaging, and accessibility. Brand managers oversee the development of communication campaigns that enhance sales, including advertising, promotions, and public relations.
10. Sales Representative
Most communication majors may not consider sales as a future career when they enter college. However, they will learn many skills while studying communications that can lead to a successful and lucrative career in sales. Communication majors learn to assess audience preferences just as a salesperson should be able to anticipate the needs of their clients. The verbal, written, and broader communication skills mastered by communication majors will equip the salesperson to create and present the right pitch for different types of consumers or businesses.
Communication majors learn how to write effectively, persuade audiences, manage projects, and see both details and the big picture. Communication majors may find career opportunities in advertising, marketing, public relations, journalism, or media. Other possible career paths that rely on communication skills include sales, health education, and human resources.
Source: https://www.thebalancemoney.com/best-jobs-for-communications-majors-2059631
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