What is a Branding Statement?
A branding statement is a short and engaging statement that highlights your most relevant experience in around 15 words or less. If you include a branding statement, you can expand on your key qualifications through a longer summary statement.
What to Include in Your Branding Statement
A strong branding statement conveys exceptional qualities, skills, experiences, or areas of knowledge that set you apart from the average candidate. Your statement should express how you add value and achieve results that impact the bottom line in your target industry.
Taking Inventory
Start by taking stock of your accomplishments in the roles most relevant to you. Be sure to record the personal assets you relied on to achieve those successes. Analyze the requirements of the target job and look for overlaps with your key assets.
Describing Your Strengths
Choose three or four qualities that describe your main strengths. Combine these qualities with the job requirements or desired role and link them to added value.
Where to Place Your Branding Statement
Your branding statement should be listed between the contact section and the experience section of your resume.
Update All Your Online Profiles
Also, take the time to review your LinkedIn profile and any other online information you have to ensure consistency.
Example of a Resume with a Branding Statement
This is an example of a resume containing a branding statement. Download the resume template (compatible with Google Docs and Word Online) or see below for more options.
The rest of the article…
Source: https://www.thebalancemoney.com/how-to-add-a-branding-statement-to-your-resume-2063330
Leave a Reply