Admissions Representative
Admissions offices at colleges and other educational institutions market their schools to prospective students and their families. Marketing degree holders possess research skills and strategic knowledge that enable them to assist admissions departments in promoting their institutions.
Admissions committee members use their organizational and event planning skills to coordinate open houses and other admissions programs. Presentation skills are vital, as admissions committee members represent their institutions at college fairs and school visits.
Salary: According to Glassdoor, admissions representatives earn an average annual salary of $45,003.
Brand/Product Manager
Brand and product managers oversee all aspects of marketing a product or service. They typically start their careers as marketing assistants or market research analysts, sales representatives, or interns in development programs before obtaining their MBA.
Marketing degree holders acquire the necessary knowledge in marketing research, advertising, and product development required for this role. Advanced analytical skills are essential for evaluating consumer trends and product-related research.
Brand managers select and direct other departments or contractors to conduct research, media planning, and advertising related to their brands.
Presentation and persuasive skills are vital when presenting budgets and other product proposals to company officials.
Salary: Glassdoor reports that marketing brand managers earn an average annual salary of $100,751.
Event/Meeting Planner
All events such as weddings, graduation gatherings, press conferences, professional conferences, training sessions, and promotional events require an organizer who can anticipate the needs and preferences of the audience.
Marketing degree holders possess the research and analytical skills to assess attendance expectations at an event or meeting and have the experience necessary to ensure everything runs smoothly.
Students or graduates with a history of organizing and promoting college events can benefit from exploring this option. Their writing skills and social media experience allow them to advertise events and attract a targeted audience.
Salary: According to the U.S. Bureau of Labor Statistics, meeting and event planners earn an average annual salary of $55,890.
Fundraising
Development workers and other fundraisers for nonprofit organizations market their organizations to the public. In this capacity, they evaluate the interests of potential donors and develop connections emphasizing the vital services of their organizations.
Fundraisers use presentation and interpersonal communication skills of marketing degree holders to persuade groups of potential donors. They organize and promote events and obtain sponsorships from businesses.
Salary: The U.S. Bureau of Labor Statistics indicates that fundraisers earn an average annual salary of $64,550.
Marketing Assistant
Marketing professionals often hire recent graduates as assistants to perform support duties and other routine tasks.
Marketing degree holders who have strong subject knowledge and attention to detail can use a marketing assistant position as a gateway to more responsible roles in the field.
Organizational and event planning skills help marketing degree holders coordinate promotional initiatives. The writing and editing skills developed through marketing studies assist assistants in drafting and reviewing marketing communications. Experience with social media applications enables them to enhance their organizations’ online presence.
Salary: According to Glassdoor, marketing assistants earn an average annual salary of $41,597.
Market Research Analyst
Marketing degree holders with strong quantitative research, analytical, and marketing research skills should explore careers as market research analysts. These professionals design and execute assessments of consumer feedback on new and modified products, packaging, and advertising topics. They collect, organize, and interpret data using statistical software and tools.
Market research analysts must prepare and present reports to marketing managers highlighting their findings, much like the academic reports presented by marketing degree holders. The creative talents of marketing degree holders are useful when selecting methods to gauge consumer responses to products.
Salary:
According to the U.S. Bureau of Labor Statistics, market research analysts earn an average annual salary of $73,970.
Media Planners
Marketing degree holders have the ability to analyze viewing, reading, listening, and browsing patterns across various consumer groups as required by media planners. Media planners work to identify the types of media the company should use to engage consumers or acquire users.
Students who are organized, systematic, and comfortable with quantitative thinking and are interested in media should consider a career as a media planner.
Most graduates typically start in support roles, such as media assistants, where the typical job responsibilities involve paying attention to detail, organizing data, creating spreadsheets, and preparing presentations.
Salary: Glassdoor reports that media planners earn an average annual salary of $58,151.
Public Relations Specialist
Marketing degree holders learn to analyze audiences and determine the types of communication that can influence a particular segment of the audience. This is the primary objective of public relations, which is an industry focused on helping clients build and maintain a positive reputation with the public.
Marketing degree holders with strong journalistic writing skills are often well-suited for public relations jobs that involve interacting with media to promote the client.
Skills in public speaking, organization, and event planning help marketing graduates organize press conferences and other announcement events. Outgoing individuals who can easily develop relationships with key contacts thrive in this profession.
Salary: According to Glassdoor, public relations specialists earn an average annual salary of $50,118.
Sales Representative
The goal of all marketing initiatives is to increase sales of products or services. There are many sales positions available, and these roles can serve as an excellent launching pad for careers in other marketing fields.
Marketing degree holders learn to assess consumer preferences. They also refine the verbal and presentation skills necessary to make compelling sales pitches. Marketing graduates who have a competitive nature, an extroverted personality, and the ability to bounce back from rejection are particularly well-suited for sales representative roles.
Salary: The U.S. Bureau of Labor Statistics states that sales representatives in the wholesale and manufacturing sectors of technical and scientific products earn an average annual salary of $99,680.
Social Media Manager
Those working in organizations of all kinds have placed increased focus on online marketing. Social media managers oversee the presence and enhance the image of their organizations on platforms like Facebook, LinkedIn, Pinterest, Twitter, and Instagram. Marketing degree holders with strong creative and writing skills excel in this role.
Social media managers use teamwork skills to collaborate with staff from other operational units within their companies. They must have the ability to persuade others and interact kindly with colleagues, followers, and consumers.
Salary: Glassdoor reports that social media managers earn an average annual salary of $53,175.
How to Land Your First Marketing Job
Develop a career plan although your career path will have many twists and turns, creating a career plan can help you navigate the road ahead.
Review your skills and experiences keep track of your marketing skills and experiences. Keep this list handy to help you match your qualifications with job opportunities.
Prepare application materials use resume and cover letter templates to prepare your application materials. Be sure to customize them for each job opportunity.
Learn interview etiquette review interview etiquette tips. Dress appropriately, be on time, and always send a thank-you note.
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Source: https://www.thebalancemoney.com/top-jobs-for-marketing-majors-2064050
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