Whether we like it or not, converting traffic into sales has a lot to do with images. First, your catalog image needs to make someone click on it. Then the detailed images on each product page must convince them to add it to their shopping cart.
What is E-commerce Photography?
E-commerce product photography is the art of producing high-quality commercial images used to sell products and services online. Good product photography remains a crucial aspect of selling products online.
Types of E-commerce Photography
There are many types or styles of e-commerce photography that you should add to your mix: white background, lifestyle photography, packaging photography, close-up shots, and group photography.
How to Photograph E-commerce Products
Set up your studio, format your images, adjust the lighting, capture the images, edit the photos.
Tips for E-commerce Photography
To take high-quality product photos, be sure to consider the following tips: capture images from multiple angles, adapt to natural light sources, use different backgrounds, use a grid to enhance the framing, choose the right tools, compress image files before publishing.
Uploading Your Product Images
Good product images are crucial for selling your products online. Professional product photos help potential customers visualize the look and feel of the product in real life. Product images showcase your products’ best features and help answer any questions customers may have about how to use them and why they should buy your products. If a picture is worth a thousand words, a good product image is better than any marketing pitch.
Frequently Asked Questions about E-commerce Photography
How can I photograph my product for e-commerce? What are some good tips for e-commerce photography? What are the benefits of high-quality e-commerce photography?
About the Author: Mandy Gleeson is the founder of Replica Surfaces. Before starting Replica, Mandy had no photography experience and struggled to photograph her own product. She taught herself how to take great product photos at home and now specializes in helping sellers and manufacturers boost online sales using images they capture themselves at home on their phones.
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