What is Pinterest?
Pinterest is a social media site that allows users to save images, links, and recipes in various boards for later use. It is a visual search engine where people can find ideas for recipes, fashion, and even shop for brands they love. Pinterest has become a place where people feel happy, with eight out of ten users saying the platform makes them feel positive.
How Effective is Pinterest in Marketing?
If you’re wondering why a marketing strategy on Pinterest is worth the effort for your online store, check out the following reasons: It has a growing international user base, with over 478 million active users on Pinterest. Although this number is not large compared to other social media networks, it is increasing. Pinterest’s ad reach increased by 6.2% in 2021 and is expected to continue rising as new customers are added to its advertising targeting capabilities. User numbers for the first quarter of 2021 showed a 30.2% increase from the previous year, with the majority of this increase attributed to a 37% rise in international users during 2021 compared to the prior year.
Types of Businesses That Should Use Pinterest
There are many businesses that can benefit greatly from Pinterest, especially online stores that sell tangible goods that can be photographed. Business-to-consumer (B2C) companies find it easier to use Pinterest than business-to-business (B2B) companies, but this does not mean that the latter cannot build an audience on the platform.
Who Uses Pinterest?
Women use Pinterest more than men, and more frequently as well. While this is still largely true, the number of men on the platform is increasing rapidly. Women now make up 60% of the platform’s users, while younger men are beginning to join the platform.
Setting Up Your Pinterest Profile for Success
The first step to marketing on Pinterest is setting up an effective profile. Your profile lays the foundation for the rest of your marketing strategy, and you’ll save a lot of time by getting things right now rather than trying to “fix” everything later.
Creating Your Pinterest Marketing Strategy
Before we look into the details of how to market on Pinterest, it’s important to build a foundation that makes Pinterest work for you and your business. This means creating a Pinterest marketing strategy that outlines your unique goals, opportunities, and target audience, then adjusting your profile and content accordingly.
Setting Goals
What do you want to achieve with your marketing efforts on Pinterest? Social media marketing goals include increasing brand awareness (58%) and community engagement (41%). Whether you want to increase followers or boost sales, defining your Pinterest goals is the first step to achieving them.
Research Your Target Market
Marketing on Pinterest truly begins with knowing your target audience. Spend some time researching demographic data and visual patterns to build a picture of your ideal user on Pinterest. This will help guide content creation and develop a tone and voice that resonates with them.
Filling Out Your Pinterest Business Profile
When creating your profile, maintain brand consistency with your website and other social media profiles. Use the same username for your profile on sites like Facebook or Instagram if possible. The same logo should also be used for your profile picture, as it will make your business easily recognizable.
Organizing Your Pinterest Boards
Organizing boards is important for several reasons, as if you break down the boards into specialized sub-sections, you will gain more followers. You can optimize the keywords that users are searching for, making it easier for people to find you. Paying attention to niche categories attracts attention on Pinterest, so specialized boards will be more relevant to your target audience members. Users can see board content and determine if they are interested or not.
Using
Keywords
We have discussed keywords several times in this guide because they are a fundamental part of marketing on Pinterest, due to Pinterest’s search feature. Users use Pinterest to make purchase decisions and even to make direct purchases. You want to ensure that your pins appear when they search for products like yours. You can optimize pins for different keywords within a single pin.
Choosing Your Content Mix
There are different types of content that perform well on Pinterest, so let’s take a look at the various formats and how to use them effectively.
Running Ads on Pinterest
Promoted pins are essentially for advertising on Pinterest. They work in an auction style where advertisers bid to display ads to their target audience.
How to Market on Pinterest: Tips and Tricks
Are you ready to learn the secrets of how to market on Pinterest? Explore the following tips and best practices to enhance your presence on Pinterest and increase sales:
How to Market on Pinterest: Q&A
What is marketing on Pinterest? How is Pinterest used in marketing? Why is Pinterest good for marketing?
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