Did you know… there is a simple additional service that is easy to implement and has proven to increase the average order value and make your customers’ lives easier during the holiday season?
Gift Wrapping History
Large retailers have been offering this service for years.
The Importance of Gift Wrapping in E-commerce
Hallmark estimates that the gift wrapping industry in the United States alone generates $3.2 billion in retail sales. This figure includes items such as wrapping paper, tissue paper, ribbons, gift bags, gift boxes, etc.
Gift Wrapping Options in E-commerce
You can add a gift wrapping option directly to your shopping cart on Shopify and Shopify Plus – similar to Amazon – through light programming using this guide. In this scenario, gift wrapping is treated as a product and can be set either as a fixed price or as a cost per item.
Gift Wrapping as a Seasonal Popup
For a more interactive experience, you have other options such as Bold Commerce – a Shopify Plus partner – that rely on gift wrapping as a way to increase average order value through spend limits.
Other Considerations for Gift Wrapping
When should you offer gift wrapping? Should you offer it only during the holiday season or year-round? Should you offer gift wrapping for everything or only for specific items? How should gifts be sent and executed? How should gift messages be sent? How much should the service cost? Should you wrap gifts yourself?
Conclusion
Gift wrapping – regardless of its simplicity or complexity – is a tangible and enjoyable service for customers. Once a customer becomes loyal to you based on the service, it will be difficult for competitors to attract them. It can also be a great marketing tool and an opportunity to boost sales, as well as an excellent way to build a relationship with loyal customers. Additionally, it can provide customers with beautiful convenience.
Source: https://www.shopify.com/ie/enterprise/gift-wrapping-ecommerce
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