By: Anna Jutter
Introduction
The Instagram bio is often treated as an afterthought – a line or two about your company that you hurriedly fill out when setting up your Instagram account.
In reality, the Instagram bio is a valuable social media marketing opportunity that welcomes users to your profile, creates a first impression of your brand, conveys key information about your business, and converts profile visitors into followers and followers into customers.
Below, get inspired by our collection of attractive and effective Instagram bio examples, discover helpful tips, and learn how to optimize your profile to make the most of your Instagram marketing efforts.
What is an Instagram Bio?
An Instagram bio is a short summary of 150 characters about yourself or your business, displayed to other users under your profile picture. Your bio is typically the first interaction you have with your audience.
Your bio includes:
- A 150-character description that may include contact information or other relevant details about you and your business. You can also use emojis, tags, and even line breaks to create an engaging and readable bio that stands out.
- One website or external link.
- An optional display name that you can customize separately from your username.
- Your Instagram verification badge, if available.
28 Inspiring Instagram Bio Examples
Click to navigate and browse bio ideas for every industry:
Fashion / Clothing
1. Campbell Cole – The bio for Campbell Cole has a clear and direct brand voice, with a look that aligns with other communication channels. This bio also includes a straightforward link to its main site.
2. Manitoba Mukluks – The footwear brand Manitoba Mukluks features an Instagram bio with a neatly arranged visual design. The thumbnails in the bio create a clean and cohesive brand aesthetic. It also includes a Linktree link.
3. Cake Knee Bikinis – Cake Knee Bikinis brings brand values and product features into its bio. It also provides a link to the brand’s main website.
4. Johnny Cupcakes – Johnny Cupcakes gives followers a glimpse into the daily life of founder Johnny Earl. The social proof in the form of a quote from The Boston Globe and several emojis provides the perfect balance of fun and work for this Instagram bio.
5. Aheart Rives – Aheart Rives also uses emojis that are especially appealing to their younger audience attending music festivals. The bio also includes a link to sale items.
Jewelry
6. Patrick Adair Designs – Patrick Adair Designs takes a more moderate approach to emoji usage, employing arrows to direct users’ eyes to his Linktree link. His stories go behind the scenes and showcase the handmade, custom process that goes into making his rings.
7. Beth Macri – Custom jewelry brand Beth Macri has a simple Instagram bio that focuses on its qualities and values – without emojis. The bio describes the brand and directs users to a Linktree link.
Beauty and Skincare
8. Bloom – Bloom’s Instagram bio is brief, witty, and targeted towards women. It also includes a link to the brand’s homepage on its website, directing people to a page where they can shop directly.
9. Poopouri – It’s no surprise that Poopouri has one of those funny Instagram bios that features a unique voice that perfectly aligns with the brand, conveying the effectiveness of humor. The Linktree link guides users to important URLs, and also tells them where to buy products in stores.
10. Rocky Mountain Soap Company – Rocky Mountain Soap Company uses nature-inspired emojis, in line with the company’s products, along with relevant hashtags. A later link in the bio takes users to a shoppable feed.
11.
ColorPop Cosmetics – ColorPop Cosmetics uses an Instagram bio to remind users that its products are cruelty-free. It also tells visitors where they can find the brand in stores.
12. Love Hair – Love Hair reiterates the benefits of its products and directs users to its homepage. It also features a Linktree link where users can click to shop.
Technology & Electronics
13. Master & Dynamic – Master & Dynamic maintains minimalism with a simple logo and LikeShop URL headline. Stories highlight individual products, and the bio is simple and clean – just like M&D’s visuals.
14. Quad Lock – Quad Lock employs a unified emoji-based approach for story images, with black backgrounds and attractive white graphics. The bio highlights the free shipping policy as well as the main website link for the brand.
15. Studio Proper – Studio Proper, which also sells phone and electronic device cases, uses the reverse in its story images: a white background with black illustrations. The bio includes the brand’s tagline, a brief description of product features, a cross-promotion for its B2B channel, and a URL to its website.
16. Zero Gravity – Zero Gravity does not use emojis, even using one to label its stories. This is the first instance in this list with a link to a Jotform where customers can submit their feedback. This indicates to both current and potential customers that dealing with ZG will be a positive experience.
Home Products
17. Olet Fine Linens – Olet Fine Linens has a clean and simple Instagram bio. The clean graphics on a matte background make up the thumbnails for its stories. “We change the way you sleep,” promises the brand. It uses the clickable link in the bio to promote a link in the bio.
18. Saint Frank – Saint Frank’s Instagram bio is socially driven: Vogue magazine praises the brand for its textile products. The brand also uses the bio to promote its ethical practices, store locations, and free shipping policy for qualifying orders.
19. Hims – Like Saint Frank, Hims uses the Instagram bio space to promote its promise and message. It also promotes its dedicated account for limited-edition products and includes a link in the bio.
20. Flourish Rugs – Flourish Rugs utilizes the Instagram bio space significantly to promote its locations in physical stores. The approach stays simple, with the ultimate goal of attracting Instagram traffic to become website traffic or traffic to its store in Los Angeles.
21. Olet Fine Linens – Olet Fine Linens has a clean and simple brand image – and this is reflected in its Instagram bio. Simple graphics on a matte background form the thumbnails for its stories, which compile gift ideas, new products, behind-the-scenes content, and more.
Food & Beverages
21. Press London – Press London’s Instagram bio reads like a bullet point list, which is perfect for the mobile audience browsing quickly. The bio reiterates the brand values and includes a Linktree link.
22. Perfect Keto – Perfect Keto seems to use emojis for one reason: to draw users’ attention to areas it wants to focus on. Story groups include tips and healthy keto motivation, and the bio pushes to the specific product page.
23. Agli Drinks – Agli Drinks’ Instagram bio has an easy-to-read list approach, emojis that match the brand’s playful nature, and a nod to the causes it supports. It features a Linktree link and also promotes the brand’s TikTok account.
Diverse
24. Pure Cycles – Pure Cycles has a few key elements that make its Instagram bio one of the best: light use of emojis, well-designed story thumbnails, and a link to its website. Like some other examples, it also shares a CTA for customers to post UGC and tag the brand.
25.
Faucet Face – Faucet Face sells water bottles, but its Instagram bio is not just about that. It uses emojis and messages to share the brand’s message. The stories highlight the brand’s story and how it lives its mission, along with health and wellness tips, event snapshots, and ideas on how to give back to the community.
26. To Will Gear – To Will Gear’s Instagram bio contains five key elements that make it effective. The bio includes a tagline, product description, location, a CTA UGC with a hashtag, and a Linkpop link.
27. The Giving Manager – The Giving Manager used a number of elements in its Instagram bio: a compelling and emotional call to users, simple emojis, and a URL for the website. The stories provide a glimpse into how the product works, what’s included in each set, and traditional ideas for starting with family.
28. Holisty – Holisty is a vibrant and playful brand, and its bio reflects that. It keeps things simple, with a tagline and URL in the bio – along with a simple and beautiful design for the story images.
Instagram Bio Templates
Creating a rough template for your Instagram bio may help. You can use the following key elements as much as you like:
- Brand Logo
- Brand Description
- Product Features
- Where to Shop
- Hashtag
- CTA Link
How to Edit Your Instagram Bio
To edit your bio on Instagram, go to your Instagram app and tap on your profile picture at the bottom right. On the next screen, you will see the “Edit Profile” button, which will guide you to your bio section.
Remember that your bio is one of the main things people look at when deciding whether to follow you on Instagram – so make every part of the information count.
What Your Instagram Bio Should Achieve
You may not seem to have much space to work with when you look at everything your profile needs to achieve, but the best Instagram bio will achieve:
- Highlighting essential information about your business (brand name, category, etc.), which you can change in your profile settings.
- Providing a way for Instagram users to connect with you.
- Showcasing your brand and personality, aligning your voice and style with your website and other social media platforms.
- Establishing a unique selling proposition, helping your target audience understand what makes your brand valuable to them.
- Encouraging actions, such as sharing content or viewing content, signing up for an event, or visiting your site to make a purchase.
Tips for Creating the Best Instagram Bio
Before we dive into how to create the best Instagram bio, let’s take a look at the elements that make up this part of your profile.
Since you only have a limited number of characters available, there are a few goals you should prioritize in your bio before you start optimizing the rest of your profile.
Tell Profile Visitors Who You Are and Why They Should Care
In whichever way you choose to express it, the first thing your bio should achieve is explaining what your business offers and whom it serves.
When new users discover you on Instagram, they need to quickly be given the information they need to stay interested. As with most social media platforms, you won’t have the user’s attention for long, so use short text that communicates your idea quickly.
For many brands, like Knix in the example below, this means a straightforward explanation of who they are and simplified.
Think Outside the Box
Your bio doesn’t need to rely solely on text. You can make it stand out by using:
- Custom fonts (just copy and paste the text into your bio)
- Fun emojis to add personality
- Characters
- Or guideline symbols to draw attention to specific parts of your bio, such as a clickable link to your website
- LingoJam Fancy Text Generator: for changing fonts and adding bold or italic formatting
- Cool Symbols & Fonts: to get characters, emojis, and symbols to add to your bio, along with font changes
- Line Breaks for IG Captions: to add line breaks and spacing to your Instagram bio
- Emojipedia: “dictionary” for emojis, with descriptions and the ability to copy and paste
- Be direct: “Click the link in bio to shop our latest products.”
- Encourage users to engage: “Tag #brandedhashtag to be featured.”
- Promote a limited-time offer: “Shop our Black Friday deals.”
- Highlight a contest: “Share your favorite flavor for a chance to win!?”
- Prioritize your call to action at the end of the bio. Users are more likely to take that action after you’ve established who they are. Plus, this places your call to action close to your link.
- Provide clear instructions when needed. If you want users to contribute to your brand hashtag, choose something like “Share your opening experience with #opensesame” with a clickable hashtag at the end.
- Start with the action. Begin your call with a verb (start, shop, tag, etc.) to get straight to the point and eliminate unnecessary words.
- Your latest product launch to leverage any other Instagram marketing efforts that bring attention to it
- A link collection page, powered by a tool like Linktree, to promote a variety of links
- A registration page for a course, email list, contest, etc.
- Your latest article or video, if content is the core of your business
- An event registration page, like a Meetup or trade show
The following websites are great tools for finding creative ways to present your bio. They offer copy-and-paste options to ensure the code and formatting match the way you want:
Pay Attention to Your Profile Picture
Your profile picture is one of the first things people will notice in your Instagram bio. Make sure to use a high-quality image or logo that is easily recognizable, captures the essence of your brand, and aligns with your other social media platforms.
Your logo is often ideal for a profile picture. Ensure that the minimum size for the profile picture is 110 pixels × 110 pixels. Keep it under 200 pixels × 200 pixels to avoid visitors seeing a distorted or unclear image when they visit your profile.
Choose Appropriate Username and Display Name
Your username, or the name you use, is one of the most important aspects of your Instagram bio. It is placed at the top of the bio and determines how your brand will be searched. Use your business name if possible. If it’s already taken, make sure the first part of the username includes your brand name, then add a small detail about your business to make your name unique (e.g., @yourbrand_us, @yourbrand_men).
You can also add a display name, which will appear below your username and picture in your Instagram profile. Use this field to write the full name of your business, including capitalization and spaces.
Add a Call to Action
Including a call to action in your bio text can be a valuable addition. Strong calls to action significantly increase the likelihood that users will take the action you describe, as they explain exactly what to do and how to do it.
You can take several approaches with your calls to action (you can even compress multiple different calls) so think about what would be most valuable for your business and give space for it.
Here are some approaches you can take with your calls to action:
No matter what call you use, there are some best practices you should keep in mind:
Remember that you can adapt your bio to promote special events, such as seasonal sales, contests, or upcoming trade shows. You can always swap out your calls to action and links to focus on limited-time offers or events.
Make Use of Your Bio Link
You only get one clickable link in your Instagram bio. Here, you can add a link for followers to visit your website, a messenger bot, a specific campaign, or anywhere you want to direct traffic.
Since
Because the majority of Instagram users are on smartphones, it’s important to ensure that your bio link is optimized for mobile devices. Shopify’s free Linkpop tool allows you to create a custom URL that connects your Instagram followers to a dedicated page for important links like your online store, content, products, and more.
Many brands link their main website by default so that they can promote something specific. You can also link to:
Just make sure to adapt your bio text to incorporate a CTA for your new link when you add one.
If you want to track how effective your bio link is at driving traffic compared to other Instagram sources, you can use a URL shortener like Bitly, along with UTM tracking, to measure the number of clicks.
Regardless of the option you choose, keep your goals in mind and how to achieve them in your profile and content. You can change your bio link as often as you like and increase its effectiveness by informing users in individual posts and stories to check out your bio link for more information.
Adding “Call-to-Action Buttons” to Help Users Reach You
It’s very common for users to contact you after discovering your brand on Instagram.
Sometimes they will send a direct message, but if that’s the only option they…
Source: https://www.shopify.com/blog/instagram-bio
Leave a Reply