17 Trending Products and Items to Sell Online (2023)

To achieve success in e-commerce, you need three things: high-demand products to sell, marketing skills, and the drive to succeed.

Introduction

You already have a winner’s mindset – you are constantly learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That’s why we update this list every year to help you find trending products online.

Top Trending Products to Sell Online in 2023

Check out our list of the top trending products you can use to start your online business.

• Lip Tint
• Matcha
• Power Tool Accessories
• Dog Toys
• Drinkware
• Fashion Shoes
• Sofa Covers
• Wall Plates and Covers
• Kids’ T-Shirts
• Curtain Rods and Curtains
• Cabinet Handles and Knobs
• Watch Accessories
• Coffee Mugs
• Model Train Sets
• Signs
• Wedding Dresses
• Side Tables

1. Lip Tint

Lip tint is a beauty product that provides long-lasting color for lips without being heavy or fading like traditional lipstick. Its popularity has surged in 2023 as it offers a lightweight, natural touch that lasts all day, making it a staple in many makeup routines.

The term “lip tint” is searched 60,500 times per month on Google. Google Trends data also indicates a significant increase in interest since early 2022.

You can market lip tint in several ways:

• Collaborating with Influencers: Partner with beauty influencers and create content that showcases the benefits of lip tint, including its longevity and lightweight formula, to their large audiences.
• Highlighting Product Versatility: Present the various ways lip tint can be used, such as layering for a more dramatic look or mixing with lip balm for a sheer effect, to attract a wider range of consumers.
• Offering a Variety of Shades: Target a global audience by providing a broad range of shades to suit different skin tones, emphasizing your brand’s commitment to diversity and inclusivity.
• Sharing Customer Recommendations: Use real customer experiences to highlight product effectiveness, and include their reviews and before-and-after photos, along with testimonials on your website and social media platforms.
• Running Limited-Time Promotional Campaigns: Create a sense of urgency and exclusivity by offering limited-time discounts, bundle deals, or free samples, encouraging new customers to try your lip tint and boosting brand loyalty.

2. Matcha

If you’ve visited a café in recent years, you’ve probably seen matcha. It’s a finely powdered green tea that has become a popular health product.

Data shows that the term “matcha” receives a million monthly searches. The chart below illustrates the increasing interest in matcha in 2023.

Here are some ways online stores can market matcha products:

• Highlighting Health Benefits: Emphasize the nutritional value and multiple benefits of matcha, such as its high antioxidant content and ability to enhance mental clarity, to attract health-conscious consumers.
• Collaborating with Influencers: Partner with food, health, and lifestyle influencers to showcase the versatility of matcha in recipes, smoothies, lattes, and other creative uses, reaching a broader audience.
• Offering Product Samples: Encourage potential customers to try matcha by providing free samples or organizing tasting events to introduce them to its unique flavor and texture.
• Educating Consumers: Create engaging content that educates consumers about the history, production process, and proper preparation techniques for matcha, fostering appreciation and loyalty for the product.

3. Power Tool Accessories

Power tool accessories are seeing a rise in sales globally. According to data from Keywords Everywhere, the term “power tool accessories” receives 27,100 monthly searches.

You can sell accessories for any power tools such as:

• Power Drills
• Power Screwdrivers
• Circular Saws
• Table Saws
• Grinders
• Sanders

When selling trending items in the home improvement industry, focus on visual platforms like Instagram and YouTube. You can also collaborate with influencers in this space and run Instagram ads to promote products and boost sales quickly. A more sustainable option is to create your own Instagram and TikTok accounts and share content about home improvement yourself.

On

For example, you can:

• Hold a Q&A session on Instagram Live about how to use the tools for the first time
• Repost user-generated content
• Organize a contest
• Create Instagram Stories and TikToks highlighting key product features
• Post product posts with shopping tags
• Create funny reels to promote the products
• Post carousel posts

Why are trending products like these great for selling items online? You can easily expand your product range to include other popular items in the home improvement sector to maximize potential sales.

4. Dog Toys

Dog toys are currently the second most popular product. The global pet toy market is valued at $8.1 billion and has seen significant growth in the first half of 2023.

Product lines include:

• Training toys
• Chew toys
• Sound toys
• Plush toys
• Rope toys

Toys are beneficial for dogs’ well-being. They help combat boredom and provide comfort when dogs are anxious. With an average of 210,000 monthly searches for the term “dog toys,” it is clear that they will be strong in 2023, just as they were in 2022.

You can promote these items in several ways:

• Cross-sell with other pet products or businesses
• Start a blog about pet care
• Sponsor a pet shelter or events
• Offer a price match guarantee
• Share user content on social media

It’s likely that you will explore social media and Google Ads to drive traffic to your website and increase sales throughout the year. If you want to expand your product range, you can easily find new car parts and accessories for sale using a product research app.

5. Drinking Cups

Drinking cups were one of the best-selling items in 2023. Drinking cups are ideal for sale at any time of the year, especially in the summer when you can take advantage of the party season. You can sell custom-made drinking cups, themed drinking cups, or party drinking cups.

When it comes to selling drinking cups online, focus on finding a target market and selling to one group first. People search online for specific types of drinking cups, such as “tequila cups” (4,400 monthly searches), “tall drinking cups” (2,400 monthly searches), and “awesome drinking cups” (3,600 monthly searches). There are also opportunities to sell plastic drinking cups and customized cups for parties.

You can sell drinking cups online through your Shopify store, on third-party selling websites like Amazon and eBay, and even on social media platforms like Instagram and Facebook. You can also sell drinking cups wholesale to other businesses.

6. Fashion Shoes

Fashion shoes for women and men have become one of the best-selling products and indications suggest they will be a trending product in 2023. Themed shoes are perfect for costume parties or themed events, and let’s not forget Halloween.

Some items you can sell include:

• Pirate shoes
• Witch shoes
• Superhero shoes
• Old-fashioned shoes
• Wrestler sandals

These trending items sell best through visual platforms like Pinterest, TikTok, Instagram, and Facebook, although you may want to try Google Ads as a channel.

If you choose to use millennial-targeted marketing tactics, be sure to collaborate with influencers, as it is the easiest way to showcase new brand products to these audiences.

Or you could target Halloween buyers and run sales during the fall season. The point is there are many potential audiences you can explore with fashion shoes. Conduct a competitive market analysis and read a SWOT analysis of the market and decide which approaches are best for you.

7.

Sofa Covers

Sofa covers are a trendy product that has emerged recently. Similar to other trending products in the home goods category, we may see an increase in demand due to the work-from-home trend. Sofa and couch covers protect from pets, children, dirt, and stains. A good cover costs less than replacing furniture.

The term “Sofa Covers” generates 27,000 monthly searches, with related terms such as “Chair Covers” achieving 27,100 monthly searches and “Couch Covers” reaching 49,500 monthly searches, supporting the idea that sofa covers and home design can be a profitable online business. There are also many types of sofa covers available for sale, giving you plenty of opportunities for new products when expanding your line.

Start by determining the type of covers you want to sell – cotton, wool, polyester, spandex, linen, etc. – and then promote your product on popular blogs about home organization and decor.

You can reach out to them online and ask them to add a link to your products on their site through aggregate articles. (People are more likely to buy when they come to your site through an external blog article rather than an ad.) Then, for retargeting, run retargeting ads for people who viewed the product but did not purchase it.

Another option is to collaborate or partner with interior designers to help promote new products to their audience. If the product recommendation comes from a trusted source, shoppers are more likely to buy.

Wall Plates and Covers

Like many decorative home items, wall plates and covers have become one of the best-selling products online during the COVID-19 pandemic. The more time people spend at home, the greater their interest in beautifying it and creating a cozy atmosphere. From sofas to what covers electrical outlets on the wall.

There are many types of wall plates and covers to choose from. You can sell traditional plates with a finished touch or ultra-modern decorative plates. There are also screwless plates that provide a clean look and popular HDMI plates that allow you to connect HDMI devices.

According to Keywords Everywhere, the top search volume for wall plates is 27,100 monthly, outlet covers: 27,100 monthly, decorative wall plates: 18,100 monthly, screwless wall plates: 3,600 monthly, and fancy switch plates: 720 monthly.

You can run a pay-per-click advertising campaign using online shopping ads and Facebook ads to attract new buyers. As home goods may continue to rise for a long time, you can also build a brand around your home decor and optimize your product pages to rank in Google search results and bring organic traffic.

You can bundle wall plates with other trending products in your store or collaborate with small influencers on social media to target high-intent buyers and increase immediate sales.

Kids’ T-Shirts

Kids’ t-shirts have become a trendy product with new parents. Google Trends data shows that we are close to reaching peak interest in this product, so if you’re looking for a trending product with confirmed demand, act quickly.

The term “Kids’ T-Shirts” receives 13,000 monthly searches. You can also target many variations such as:

• Children’s T-Shirts: 27,100 monthly
• Funny Kids’ T-Shirts: 8,600 monthly
• Shark Bite T-Shirts: 5,400 monthly
• Baby Shower T-Shirts: 3,700 monthly
• Kids’ Fishing T-Shirts: 2,700 monthly
• Custom Kids’ T-Shirts: 1,700 monthly
• Beautiful Kids’ T-Shirts: 1,400 monthly

To reach new parents with this product, you can resort to advertising on Facebook and Instagram. If you want to explore other sales channels, consider selling the product on Amazon or listing your product on Google Shopping, although it should be noted that these marketplaces will take fees from your sale.

Experience

Another option you can try is marketing to a local group using flyers. Create discount codes and distribute them among new parent groups in your city.

10. Curtain Rings and Drapes

Curtain rings have seen significant growth in recent months. People are spending more time at home and taking on home improvement projects.

The term “curtain rings” receives 22,200 searches monthly. There are also variations you can target with an SEO strategy, including:

• Bathroom curtain rings: 9,900 monthly
• Wooden curtain rings: 3,600 monthly
• Eyelet curtain rings: 2,900 monthly
• Metal curtain rings: 1,600 monthly
• Black curtain rings: 1,000 monthly

To market curtain rings, you can create a blog that includes tips and tricks for home improvement and DIY projects, along with backlinks to your products. Then run retargeting ads for traffic to your blog on Facebook or Google.

You’ll want to run Google ads for targeted keywords like “clipless curtain rings” or “decorative curtain rings.” This will attract customers who already know what they want. If they see your ad, they are more likely to buy from your e-commerce store.

11. Cabinet Handles and Knobs

Home improvements are one of the hottest trending categories for e-commerce stores. The cabinet hardware market is expected to exceed $14.2 billion by 2029.

Retailers are also stocking their stores with the best trending products in this sector, including cabinet handles, knobs, locks, hinges, and pulls.

What makes this product worth considering is that it offers merchants many opportunities for expansion. You can sell cabinet handles in a home improvement store, alongside drawers and interior finishing materials, closet shelves, and more. You can also use a variety of materials such as plastic, metal, glass, brass, iron, and steel.

Whether it’s about assembling new furniture or sprucing up a home, every household needs cabinet hardware. Some may want decorative handles, while others prefer a simpler, more functional version.

You can sell trending products like these through Google search ads. More than 33,000 people search for cabinet handles every month, and over 60,000 people search for knobs each month, according to Keywords Everywhere. Another option is to work with home improvement influencers on Instagram or through blogs to promote your cabinet hardware.

12. Watch Accessories

Watch accessories are one of those trending products that consistently yield high profits. The trend fluctuates, but people generally search for watch accessories year-round. The market is also huge, with a market size of $335 billion in 2023.

The search volume for the term “watch accessories” is around 5,400 monthly searches, according to Keywords Everywhere. People are also searching for related phrases like “Apple watch band” and “watch stand,” which garner 450,000 and 14,800 monthly searches, respectively.

These top trending products give you many opportunities to target different customer segments based on their type of watch (Apple, Samsung, Garmin, etc.) and increase sales.

Some items you can sell under this category include:

• Watch repair tools
• Watch display cases
• Travel cases
• Watch files
• Watch back removal tools

Google ads can be very profitable for promoting this product. They can help you reach high-intent buyers and bring them to your store to purchase. Another option is to use Facebook ads to target specific groups of people based on the design or function of your accessories.

People
Those who go on hiking trips may need durable belts, while others may prefer a watch belt with a modern look. You will want to share product photos on platforms like Instagram. There, you can collaborate with micro-celebrities and influencers to showcase your products to a targeted audience.

13. Drinking Cups

The drinking cup market in the United States presents an attractive opportunity for outdoor gear sellers, such as camping, hiking, fitness, and travel. It is expected to reach $1.4 billion by 2027, with a compound annual growth rate of 9.1% from 2023 to 2027.

Trend data from Keywords Everywhere shows the following search volume:

• Drinking cups: 5 million monthly
• Glass cups: 60,500 monthly
• Drinking mugs: 49,500 monthly
• Custom drinking cups: 27,100 monthly
• Drinking cups with lids: 22,200 monthly
• Plastic drinking cups: 9,900 monthly

Environmental threats from non-reusable bottles and the increasing number of people leaning towards a healthy lifestyle drive this trend. Your target audience will likely be more health-conscious and aware of the harmful effects of using single-use bottles.

To market this best-selling product, you’ll want to showcase it
Source: https://www.shopify.com/blog/trending-products