Every day, millions of independent businesses across various industries sell their products to customers around the world.
What are the Elements of a Great Shopify Store?
A successful Shopify store has several elements that make it attractive to the audience. First and foremost, a strong brand identity is the foundation of any business’s success. It should be consistent and recognizable across social media channels and the online store, engaging with the target audience. The design and functionality of the Shopify store for the brand can also play a role in its effectiveness. Is it easy to navigate? Does it have the pages visitors expect? Does it tell a story?
A Shopify store can make or break a business. That’s why it’s important to keep the customer at the heart of our interests at every stage and take advantage of features like a fast checkout process that makes browsing and shopping a positive experience.
Explore over 50 brands powered by Shopify that embody the best in their industries. Browse by theme to find inspiration for your online store to kickstart your project.
Shopify Stores for Clothing and Fashion
The best Shopify stores in the fashion and clothing industry are those that understand their audience and provide products and shopping experiences that meet their expectations. From jeans to vintage dresses, these stores offer stunning designs.
1. Hiut Denim Co.
Hiut Denim was founded in 2011 to leverage the jean-making skills and knowledge that still exist among the locals in Cardigan, Wales. Hiut Denim focuses on making the best jeans, not the most jeans, with the store and retailer concentrating on detail, satisfaction, and quality.
2. Tentree
Dave Luba and Kalen Emsley founded Tentree as a means to positively impact the environment through commerce. For every item sold, Tentree plants 10 trees, with the goal of planting over a billion trees by 2030.
3. Macguire Shoes
Macguire Shoes was established by an industry professional eager to seize the opportunity to build a shoe brand of her own, inspired by her chic surroundings in Montreal, Canada. Myriam Belzile-Macguire started her business by building excellent relationships with manufacturers. Her brand has achieved great success with its unique designs and online store that captures her customers’ ideal lifestyle.
4. The Outrage
The Outrage was founded by accident when a political T-shirt design by Rebecca Lee-Funk became popular online. Now, the brand supports various causes and raises awareness through its graphic tees and other merchandise adorned with social impact slogans. The brand’s homepage is regularly updated to reflect current campaigns and issues.
5. Adored Vintage
Adored Vintage is one of the top Shopify stores, selling vintage clothing and modern pieces inspired by the past. The website resembles a virtual escape to a romantic French countryside. Owner Rodellee Bas curates and creates pieces based on her attraction to the textures of the past. Adored Vintage donates a portion of its revenue to local classrooms, and Rodellee acts as a regular mentor for other women in business.
6. Goodfair
Topper Luciani founded Goodfair to give clothes headed to landfills a second chance. Unlike most vintage or second-hand clothing sellers, Goodfair does not list each item individually. Instead, customers buy mystery bundles. This process saves time and money for the company and passes the savings onto customers. By combating fast fashion culture, this low-carbon initiative is changing the way consumers buy second-hand fashion pieces.
7. Kirrin Finch
Kirrin Finch, one of the best Shopify stores, is a clothing company that offers gender-neutral clothing inspired by menswear but designed to fit a range of female and non-binary bodies. Kelly and Laura Moffat source eco-friendly fabrics and implement practices that reduce pollution while partnering with fair-trade and ethical manufacturers to produce each piece.
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Rothy’s
Rothy’s transforms eco-friendly materials into stylish shoes and accessories using 3D knitting technology. One of the best Shopify stores, it also aims to reduce waste. Over 60 million plastic water bottles have been repurposed into bags or shoes by Rothy’s, and its shoeboxes are sturdy enough to ship without additional packaging. They are also biodegradable and made from 85% recycled consumer materials.
9. Beefcake Swimwear
Mel Wells took over two years to create and launch Beefcake Swimwear, a collection of sustainable, ethically made swimsuits inspired by 1920s fashion. These carefully crafted, gender-diverse pieces are made by individuals who receive fair pay in Portland, Oregon. Being as transparent as possible, Mel openly shared how much it costs to create a piece for Beefcake Swimwear.
10. Suta
Suta was founded by sisters Soujata and Tania Biswas, a fashion house based in Mumbai, India, dedicated to employing artisans and craftspeople in underserved communities and using sustainable fabrics. Suta’s unique, handmade pieces blend classic sari designs with dresses and blouses, representing a meeting of tradition, creativity, and design.
Shopify Stores for Art and Home Decor
The best Shopify stores selling art and home decor are those with consistent design and branding across all customer touchpoints – from the online store to social media. These sites feature beautiful, clear product images and a clean design.
11. Uppercase magazine
For over a decade, Uppercase magazine has provided interesting articles and images focusing on crafts, fashion, illustration, and design, all wrapped in a beautifully printed package. Creator and editor Janine Vangool uses her platform to showcase other creative individuals. Since launching her Shopify store in 2009, she has expanded the magazine to include Little U, a magazine for young people and the young at heart, and the Uppercase Encyclopedia of Inspiration for Art, a series of books that delve into topics like ceramics, cookbooks, embroidery, and printing.
12. Artisaire
Artisaire considers its wax art to be the artistry dedicated to the craft, in this case, the art of wax sealing. From custom wax seals to ready-made seals, Artisaire has made an ancient tradition new again. Artisaire handles all steps of the production process, creating all items in its Canadian factory in what is considered one of the best Shopify stores. The Thomsen family, who runs Artisaire, still finds joy in writing their thank-you notes and sealing each one by hand.
13. Terre Bleu
Located in Milton, Ontario, Terre Bleu is owned by Ian and Isabelle Bird, who left the busy city life to start a lavender farm. Terre Bleu brings a piece of Provence to Canada and attracts visitors looking for relaxation. The popular Shopify store of Terre Bleu offers beauty, food, and home products scented with lavender.
14. Silk and Willow
Silk and Willow is a sustainable wedding decor store designed for environmentally conscious individuals. Founder Shelley Pomeroy started her career as a graphic designer before finding her calling in creating fabrics with natural dyes. Silk and Willow offers silk ribbons dyed with plants, table runners, and handmade stationery, making it a place to indulge in every beautiful detail related to wedding planning.
15. GOODEE
GOODEE is a brand founded by twin brothers Byron and Dexter Peart. The brothers, who have worked in the fashion industry, ventured into home decor using their knowledge of supply chains to build a global brand. The company collaborates with independent artists around the world, focusing on fair trade and ethical practices. Artisan stories are prominently displayed on the brand’s website, highlighting the uniqueness of each piece.
Stores
Shopify for Electronics and Gadgets
The best Shopify stores in the electronics and gadgets category are those that clearly describe the features and benefits of their products. These sites provide a lot of education for customers and focus on the small details.
16. Bruvi
Bruvi was founded to provide convenience and ease for single-serve home coffee capsules while maintaining environmental impact. It has a full range of coffee makers, along with the suitable coffee for them. The brand focuses on reducing impact in four key areas: sustainable sourcing, conserving natural resources, responsible plastic waste management, and sustainable business practices.
17. Kulala
This brand relies on one hero product: the Kulala Sleep Lamp. This technology aims to help people achieve the best possible restful sleep, thanks to smart lighting and natural melatonin. The lamp and companion app, created by Dr. Sofia Axlerod, a sleep researcher, aim to naturally enhance the body’s daily rhythmic patterns.
18. Pela
Pela sells biodegradable phone cases and AirPods covers, and the brand’s site boasts that its product manufacturing results in 30% lower carbon emissions and uses 34% less water compared to traditional case production. Navigating the brand’s Shopify site is easy with filters that help users quickly find their device and style.
19. Cowboy
Cowboy sells smart electric bikes on its Shopify store, using high-quality video and images on the homepage and throughout the site. Users can also book a test ride to experience the product themselves before committing to buy – a particularly smart move for a high-priced item like this.
Subscription-Based Shopify Stores
Some successful Shopify stores use a subscription model to ensure recurring revenue. These sites allow customers to subscribe for regular delivery of the products they want and need. Here are some of the best Shopify stores selling subscriptions.
20. Cocofloss
Cocofloss is a subscription-based company selling oral care product boxes, including dental floss and toothbrushes. Founded by siblings Chrystle Cu – a dentist – and Cat Cu – an artist – the brand aims to make dental care “fun, exciting, and rewarding.” Each box features new flavors, colors, and designs to make oral care exciting.
21. Loot Crate
Loot Crate is another brand operating on a specific niche subscription model. It sells “geek subscription boxes,” or crates, centered around pop culture, movies, TV, or gaming. Founded by fans for fans, Loot Crate is a fun way to indulge in your hobbies.
22. Pot Gang
Want to start your herb garden but don’t know where to begin? Look no further than Pot Gang. The company was founded during the peak of the COVID pandemic by a few people who decided to try starting their home gardens. The subscription box from this UK-based company will send you everything you need to grow your own herbs and vegetables, gradually so you don’t feel overwhelmed.
Shopify Stores for Jewelry and Accessories
These examples of Shopify stores provide great inspiration for anyone looking to start a business in jewelry or sell shoes and bags and accessories. The best Shopify stores in this category rely on good photography – whether lifestyle images or product shots – and leverage customer reviews to build trust.
23. United By Blue
United By Blue removes one pound of trash from the oceans and waterways for every product sold. The company integrates sustainability into all aspects of its business, which was founded by Brian Linton, offering clothing and home goods. United By Blue is committed to stopping the use of single-use plastics like plastic bags, bubble wrap, and plastic tape. It also hosts organized cleanup campaigns, allowing customers to participate in the company’s mission even without making a purchase.
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Manitobah Mukluks
Manitobah Mukluks was founded by Indigenous entrepreneur Sean McCormick in 1997 and is based in Manitoba, Canada. Manitobah Mukluks preserves and celebrates Indigenous traditions through footwear. The Storyboot Project collection was produced in partnership with Indigenous elders and artisans. On the other hand, to make footwear available to more people, there are also globally produced lines.
25. Allbirds
Allbirds is backed by athlete Tim Brown and engineer Zoe Zhao, the founders of the brand that prioritizes natural materials and sustainability. Allbirds combines comfort with consciousness, featuring threads made from wool and eucalyptus, simple designs, and packaging made from 90% repurposed paper. It is beautifully designed and is considered one of the best stores on Shopify.
26. Camille Brinch
Camille Brinch started her career as an amateur before turning to her brother for help in transforming it into a real business. Her Shopify store is supported, with lifestyle images and video content helping visitors learn about the brand, founder’s story, and process.
27. Velasca
Next on the list of best Shopify stores is Velasca, founded by Enrico Casati and Jacopo Sebastio as a direct-to-consumer solution to reduce distribution layers for handmade leather shoes to make them affordable. Its products are a showcase of Italian shoemaking, and the brand is committed to providing job opportunities in the heart of the Marche region. Velasca has grown to employ over 10 families of shoemakers and operate more than a dozen retail stores throughout Europe.
28. Troubadour Goods
Abel Samet and Samuel Bell founded Troubadour to design the perfect overnight bag, leading them on a journey to a seven-figure business. The entrepreneur credits their success to strategies like designing for themselves, starting small, relying on word-of-mouth marketing, and employing multi-talented teams. Troubadour’s Shopify store features lifestyle images that make a statement and content density around sustainability measures.
Shopify Food and Beverage Stores
Selling food on Shopify may come with a steep learning curve, but for those stores that have found the right recipe and a functioning inventory management system along with a hungry customer base, it is a worthwhile endeavor. Just ask those successful business owners.
29. BLK & Bold
Pernell Cezar Jr. and Rod Johnson founded BLK & Bold with the aim of assisting local communities through selling caffeinated beverages. BLK & Bold uses wholesale and direct sales to equip young people with the tools to live their best lives and overcome adverse circumstances. The company is committed to allocating 5% of profits to initiatives that support youth programs, promote workforce development, and combat youth homelessness.
30. Fly by Jing
Jing Gao, the founder of Fly by Jing, uses her business to challenge and change perceptions of Chinese food in the United States. The brand’s Sichuan chili crisp started as a viral Kickstarter campaign. In just five years, the brand has established partnerships with companies like Disney and Shake Shack. Fly by Jing’s Shopify store heavily focuses on branding and storytelling, amplifying its mission to change attitudes around Chinese cuisine.
31. Verve Coffee Roasters
Verve Coffee started with one cafe in Santa Cruz in 2007, and based on that, Mike Perry, Ryan O’Donovan, and Colby Barr built Verve Coffee into a multifaceted business that includes more than a dozen retail locations in the U.S. and Japan, alongside wholesale distribution and an online store. Over the years, Verve has committed to sustainable farming practices and supporting farmers through its Farmlevel initiative, which maintains heritage coffee varieties, manages nurseries, and pays fair prices.
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Taza Chocolate
Taza Chocolate is backed by life and business partners Alex Whitmore and Kathleen Fulton. Inspired by the taste and texture of rustic Mexican chocolate, Taza grinds its ingredients to achieve a rough and intense flavor. Taza Chocolate works directly with farmers to ensure fairness and ethical treatment, and it has established a third-party direct trade certification. Payments, farming partners, and impact can be found in the annual transparency reports.
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