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In this article, we will discuss a major achievement in measuring privacy on YouTube and how it affects advertising and commerce. We will cover the topic in the following sections:

Ads Data Hub: A Cloud-based Solution for Privacy Measurement

In October 2019, we announced that we are working to restrict the use of pixels on YouTube and investing in our cloud-based privacy measurement and analytics solution called Ads Data Hub. This solution offers three benefits for marketers. First, Ads Data Hub ensures end-user privacy by conducting privacy checks and aggregating Google data before it leaves the Google Cloud project. Second, because Ads Data Hub does not rely on pixels, it allows advertisers to access comprehensive measurement and statistics on their ad performance across screens, including mobile apps, for media purchased through YouTube and Google’s advertising platforms, including Google Ads and Display & Video 360. Finally, Ads Data Hub paves the way for a future of reliable measurement on YouTube, where third parties can provide reports across publishers compliant with the privacy world.

Media Rating Council Approves Ads Data Hub

We are announcing today that the Media Rating Council (MRC) has approved Ads Data Hub, the first measurement product based on a clean room in the industry. Ads Data Hub has been approved by the MRC for measured, viewable, and displayed ad views and TrueView views generated through the Ads Data Hub user interface and API. The approval covers desktop, mobile web, and mobile app advertising on YouTube and Google Video partners on Google Ads and Display & Video 360 and YouTube Reserve, and includes processes used to match unique audience IDs.

New Measurement Partners Complete Ads Data Hub Migration

Over the past year, we have worked with several measurement partners to migrate their services to Ads Data Hub. So far, Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Nielsen, and Moat by Oracle have completed their migration and fully transitioned to Ads Data Hub-based reporting. These partners are in addition to the existing partners that report on YouTube. We also expect many of these partners to seek MRC approval for their Ads Data Hub-based reporting.

We are committed to fostering a healthy measurement partnership environment, with privacy at its core. With the MRC’s approval of Ads Data Hub and the transition of global measurement partners to fully brand measurement, advertisers will receive more comprehensive reporting and measurements, using technology designed to enhance user privacy. We are pleased to have made a significant step toward reliable and privacy-focused measurement and are committed to innovation for further capabilities in the future.

Source: https://blog.google/products/ads-commerce/privacy-centric-measurement-youtube/

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