If you are running a business targeted at a young audience, you are likely already reaching them on TikTok. If not, it’s time to consider it in your marketing strategy.
Introduction
TikTok is one of the fastest-growing and most downloaded social apps on the planet. It’s where trends are born, stars are made, and the most popular products sell out in minutes. Brands that understand TikTok users and the unique content they crave can achieve their marketing goals through engaging videos and TikTok ads.
15 TikTok Statistics for Brands and Marketers
Here are TikTok statistics covering a number of topics, including TikTok’s audience, age and gender distribution, most popular countries, number of TikTok downloads, its popularity, TikTok users’ time spent, growth rate, popularity for e-commerce, the amount of money TikTok makes, the number of influencers on TikTok and their impact, marketing ROI on TikTok, engagement rate on TikTok, and the most popular hashtags and users on TikTok.
1. How many people are on TikTok?
By the end of 2022, the number of active TikTok users had surpassed 1.7 billion users. Reaching a billion users is no small feat for social networks, achieved by the company in less than five years after its launch.
2. What are the age demographics of TikTok users?
According to recent TikTok user statistics, there are 1.09 billion TikTok users aged 18 and over. This is a significant number as these are the TikTok users that brands can advertise to (the minimum user age is 13, but TikTok ads can only be shown to users over 18).
3. What are the gender demographics of TikTok users?
According to a 2022 study, the gender identity distribution among TikTok users was as follows: 55.3% of TikTok users identify as female, and 44.7% of TikTok users identify as male.
4. In which countries is TikTok most popular?
The number of TikTok users is expected to reach two billion in the next year or two. While the app has achieved global fame (despite being completely banned in some countries), it is more popular in some regions than others. As of April 2023, the countries with the most active TikTok users (over 18 years old) are as follows: USA: 116.5 million users Indonesia: 113 million users Brazil: 84.1 million users Mexico: 62.4 million users Russia: 51.2 million users
5. What is the total number of TikTok downloads?
In 2022 alone, TikTok downloads surpassed 672 million globally, making it the most downloaded app among entertainment and video streaming applications. The social app also outperformed other social networking apps – including Instagram, WhatsApp, CapCut, and Snapchat – in terms of total global downloads that year.
6. How popular is TikTok?
Although TikTok dominates growth and is the most downloaded app in the entertainment category, it still has a long way to go to catch up with some other social media giants. Currently, TikTok is the sixth largest social network globally (close to WeChat) in terms of active users: Facebook: 2.99 billion users WhatsApp: 2.7 billion users YouTube: 2.68 billion users Instagram: 2.5 billion users WeChat: 1.67 billion users TikTok: 1.67 billion users
7.
How much time do TikTok users spend on the platform?
Social media users in the United States say that the majority of their time on social media apps is dedicated to TikTok. The popular video-sharing app accounts for 32% of users’ time on social media, while Instagram and Facebook come in a distant second at 20% each.
8. How quickly is TikTok growing?
Despite its tremendous growth over the past few years, thanks to its popularity during the COVID-19 pandemic and gains among the top social media apps in terms of users, TikTok is not the fastest-growing app in the world. In fact, it ranks fourth behind BeReal, Twitch, and LinkedIn, with a growth rate of 16% between May 2022 and January 2023.
9. How popular is TikTok for e-commerce?
Social commerce is expected to reach $80 billion in the United States by 2025. As younger users abandon traditional search engines and turn to their favorite social networks to discover products and even complete sales, social commerce continues to grow in popularity.
10. How much money does TikTok make?
Parent company ByteDance topped the unique companies valuation list as of April 2023, surpassing giants like SpaceX, Shein, and Stripe. ByteDance is valued at $200 billion in 2023. For TikTok itself, it is the fastest-growing media brand in the world, with a brand value growth rate of 215% up to 2022.
11. How many influencers are on TikTok (and how influential are they)?
It is estimated that there are over 100,000 influencers on TikTok. The distribution of TikTok influencers by audience size is as follows: 5,000-10,000 followers: 1,839 10,000-50,000 followers: 25,293 50,000-100,000 followers: 41,879 100,000-250,000 followers: 35,503 250,000-1 million followers: 23,024 Over 1 million followers: 8,931
12. What is the return on investment for marketing on TikTok?
According to one study, TikTok ties for second place with Instagram and YouTube, with 16% of marketers indicating it provides the best return on investment. In another survey of small business owners in 2022, 78% of this group said they achieved a positive return on investment through marketing on TikTok.
13. What is the engagement rate on TikTok?
With an average engagement rate of 5.69% in 2023, TikTok outperformed social media giants like Facebook, Instagram, and Twitter. However, brands should check the individual engagement rate for each influencer. Some of the biggest names on TikTok have lower than average rates of 3% or less.
14. What are the most popular hashtags on TikTok?
Hashtags are a crucial part of the discovery experience on TikTok. However, posting your brand’s content with random hashtags will not yield results. When using TikTok for business, research hashtags to help find a balance between brand-relevant hashtags, community hashtags, and currently popular hashtags.
15. Who are the most famous users on TikTok?
If you’re serious about using TikTok for your brand, you’ll need to learn from the top accounts and content for inspiration and to understand what the TikTok audience loves. As of the latest figures, Khaby Lame, an Italian media personality, ranks first with 155.1 million followers, recently taking the top spot from Charli D’Amelio. The most famous content creators on TikTok by follower count are: Khaby Lame: 155.1 million followers Charli D’Amelio: 150.1 million followers Bella Poarch: 93 million followers Addison Rae: 88.8 million followers MrBeast: 78 million followers
Now
After understanding the power of TikTok and its popularity compared to other social media platforms, you are ready to develop your TikTok marketing strategy to reach a global audience through engaging content and conversion-focused TikTok ads.
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