Winning E-commerce Holidays with a Strong Customer Acquisition Strategy

When to Start Planning Your E-commerce Holiday Marketing

More than 25% of the high-growth brands we surveyed start planning their e-commerce holiday marketing campaigns months before the actual holidays begin. The top five months to start planning for e-commerce holidays are September: 25.5%, October: 19.6%, June: 15.7%, July: 9.8%, August: 7.8%.

The Importance of E-commerce Holiday Marketing

Increasing advertising spend is one of the biggest concerns for e-commerce holidays, as the average order value doesn’t rise proportionately. This is due to increased competition for attracting shoppers during the holidays and opportunistic shoppers taking advantage of steep discounts. Therefore, you should focus on boosting your average order value through the following marketing strategies:

Strategies for Acquiring New Customers

Successful brands target the same channels they use to acquire new customers during e-commerce holidays. However, the way these successful brands leverage these channels differs from other brands. Thus, your strategy should be distinct to set yourself apart from the competition. To achieve this, you can follow these strategies:

Strategies for Retaining Current Customers

73% of shoppers in North America purchase from brands they already know. You should leverage the relationships you’ve built with current customers to increase repeat purchases during e-commerce holidays. You can target current customers through email and retarget them on social media. You should segment your email list and target frequent purchasers and customers who have opened your emails recently. You can also use retargeting to reach customers who left their shopping carts.

Your E-commerce Holiday Marketing Plan

The ideas and strategies outlined in this article can be beneficial for enhancing your e-commerce holiday performance. You should plan your marketing and e-commerce holiday strategy early, use paid ads to acquire new customers before costs rise, and segment your email list to target current customers to increase holiday sales.

There’s a lot to do and test. You should stay focused on the customers while preparing. Holidays mean giving. So, provide your customers with an unforgettable experience on Black Friday. In return, they will give you the greatest gift of all; their loyalty and repeat business after the holidays are over.

Source: https://www.shopify.com/enterprise/make-shopping-easy-do-the-research-for-your-holiday-comparison-shoppers

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