In this episode, you will hear from Aaron Schwartz of Modify Watches, who adopted a lean startup approach to selling custom, handcrafted watches in San Francisco, California. We will discuss: what it feels like to walk away from an entire business to start a new one. What is the lean startup methodology and how to use it for a quick launch of a business or product line. What are the key tests that every e-commerce site should go through. Listen to Shopify Masters below … Did you enjoy this podcast? Leave a review on iTunes! Show notes: Store: Modify Watches Social profiles: Facebook | Instagram | Twitter Recommended: The Lean Startup by Eric Ries (book) Exclusive discount: Use the discount code SHOPIFYMASTERS for a 30% discount on Modify Watches from September 15 to September 18, 2016. Interview Transcript Felix: Today, I am with Aaron Schwartz from modifywatches.com. Modify Watches sells custom, handcrafted watches in San Francisco, California and started in 2010. Hi Aaron. Aaron: Thanks for having me. Felix: Glad to have you. Tell us a little about your story and these watches. Aaron: We started marketing Modify Watches in 2010. I have a master’s degree in business administration from UC Berkeley and I started working at a company that didn’t really go anywhere. I learned a lot, and eventually, I started this company with a friend of mine, Gary. The idea was, just as you can put anything you want on a t-shirt, we thought it would be fun to put anything you want on a watch. If you met either of us, you would notice that we are not very trendy. It was very strange, but we started a consumer brand that didn’t aim to say “Hey, here is the fall collection or the spring/summer collection.” It was more “What do you want?”.
Source: https://www.shopify.com/blog/198282953-modify-watches-lean-startup
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