A long line stretches outside a shopping center in Los Angeles. Crowds of people are skipping work and school to be the first to feel their favorite celebrity’s brand in person.
The Benefits of Running an Online Business
One of the significant benefits of running an online business is the minimal costs and the freedom to work whenever and wherever you want. Many merchants operate solely as online stores without expanding to a physical location in the real world. Without meeting customers face-to-face. Without the need to change your clothes.
The Power of Real Experiences
Even Kylie, who has achieved more success than other famous brands, realized the value of real-time interaction. In November, her team reached out to the Shopify team, and the idea became a reality: Shopify would help Kylie bring her brand online and turn it into a three-dimensional experience. This experience will teach her a lot about her audience.
Real Experiences of Online Brands
In this section, we will discuss the benefits of the brand experience in the real world. We will learn from Kylie’s experience and the Shopify team and offer some tips for other brands looking to do the same.
Building Real Brand Experiences
Nothing beats the real brand experience in customer interaction with products and social interaction in the space. Real experiences can help build brand identity and increase awareness.
Timing and Location
When is the right time to bring your brand online into the real world? It depends on your goals. The right time could be to launch your brand or a new seasonal collection or product. The right time could also be to implement discounts or promotions or during the holiday or gifting seasons. The right time could also be to be present at an event or temporary market targeting your audience.
Hiring a Team for Real-World Brand Experience
When organizing a real-world brand experience, you must pay attention to hiring a specialized team to provide an excellent customer experience. Anyone can learn how to register customers on a point-of-sale system and offer payment services. You can rely on your friends, family, and even loyal brand customers to run the brand experience.
Translating Online Brand Experience to the Real World
When you bring your brand experience into the real world, you need to ensure it reflects the essence of your brand in the virtual world. You should think about how to translate your website into reality. You should consider the feeling you want people to have when they enter your store. You need to think about how to translate the brand into tangible experiences that people can touch, hear, smell, or taste.
Marketing and Displaying Products
When presenting the brand experience in the real world, you should think about how to market and display the products. Consider how to adjust the packaging to make it suitable for in-store display. You should think about developing additional products specifically for the retail experience.
Budget
Any merchant can execute a fantastic real-world experience on a small budget. You can take advantage of the current trend towards minimalism, even among famous brands. You should invest in beautifully displaying products and creating a unique experience for customers.
The Power of Experiences
Customers expect the real-world brand experience to provide more value than the online brand experience. A real-world brand experience can encourage customers to interact with the space and share it socially. It can be the only brand experience that offers sold-out colors and new products specially presented for the holiday.
Conclusion
The most important
A lesson we learned from the experience of one of the biggest famous brands is that simplicity is best. Do not make your brand story complicated enough. Build a simple experience that allows your brand to shine.
Source: https://www.shopify.com/kylie
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