Overview
Before you start selling products directly to consumers, you need to know why you are doing it. It takes time and money to successfully execute this type of sale. You will waste time and money if you do not have a clear goal. Direct-to-consumer selling is used for more than just increasing sales. It can help you: identify opportunities for new product development, collect customer data for re-marketing purposes, enhance current marketing campaigns, build a direct relationship with customers.
Overview
Direct-to-consumer selling allows you to gather customer data that will help you deliver personalized experiences and relevant marketing messages that convert.
30 Questions to Ask Before Starting Direct-to-Consumer Selling
Overview
Learn about the differences between various architectures for direct-to-consumer selling, how global expansion can affect total ownership cost, and the human capital needed to go direct-to-consumer.
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Is the cloud-based system more expensive than the on-premise system?
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Will I need to hire new people?
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What is the fastest and most cost-effective way to scale a direct-to-consumer strategy globally?
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How can we compete with Amazon without spending like Amazon?
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What will additional capacity cost us as we grow?
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What is the cost of customized exit?
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Can I offer free shipping to compete?
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What do we need to do to prepare for returns and how can we minimize them?
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Learn how to manage retail relationships when moving to direct-to-consumer selling, how to avoid competing with existing sales, and the cultural shift necessary for success.
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What is the point of going direct-to-consumer if it will destroy business relationships with old retail partners?
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Besides increasing sales that might negatively affect existing retail sales, why should I sell directly to consumers?
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Is there a way to test the waters without full commitment?
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How does managing direct-to-consumer business differ?
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Learn about the proper infrastructure for direct-to-consumer selling and the necessary technical configurations.
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Should I build on-site e-commerce infrastructure, use a cloud-based platform, or modify the existing wholesale platform?
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How can I accelerate our launch?
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What is the best way to set a realistic launch date?
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Should I integrate our direct-to-consumer platform with existing systems?
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Will our current ERP system work with the cloud-based e-commerce platform?
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Source: https://www.shopify.com/id/enterprise/30-questions-before-selling-direct-to-consumer
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