Overview
Before you start selling products directly to consumers, you need to understand why you are doing it. Direct-to-consumer sales take time and money to execute successfully. You will waste both without a clear purpose. Direct-to-consumer sales are used for more than just increasing sales. They can help you: identify opportunities for new product development, collect customer data for marketing purposes, enhance current marketing campaigns, and build a direct relationship with customers.
Overview
Before you start selling products directly to consumers, you need to understand why you are doing it. Direct-to-consumer sales take time and money to execute successfully. You will waste both without a clear purpose. Direct-to-consumer sales are used for more than just increasing sales. They can help you: identify opportunities for new product development, collect customer data for marketing purposes, enhance current marketing campaigns, and build a direct relationship with customers.
Overview
Before you start selling products directly to consumers, you need to understand why you are doing it. Direct-to-consumer sales take time and money to execute successfully. You will waste both without a clear purpose. Direct-to-consumer sales are used for more than just increasing sales. They can help you: identify opportunities for new product development, collect customer data for marketing purposes, enhance current marketing campaigns, and build a direct relationship with customers.
Overview
Before you start selling products directly to consumers, you need to understand why you are doing it. Direct-to-consumer sales take time and money to execute successfully. You will waste both without a clear purpose. Direct-to-consumer sales are used for more than just increasing sales. They can help you: identify opportunities for new product development, collect customer data for marketing purposes, enhance current marketing campaigns, and build a direct relationship with customers.
Cost Considerations for Selling Products Directly to Consumers
Discover the differences between direct-to-consumer sales infrastructure, how global expansion can affect total ownership costs, and the human capital needed to go direct-to-consumer. #1 Which is more expensive: On-premise platform vs. Cloud-based platform? On-premise platforms require significant upfront investment in initial infrastructure, ongoing hosting and maintenance costs, and a dedicated IT team for new releases and updates. As you expand, variable costs can increase significantly. Cloud platforms offer more predictable cost structures and lower total ownership costs. SaaS platforms include all costs related to servers, such as compliance with Payment Card Industry (PCI) standards, security, and Content Delivery Networks (CDNs). While you have design and ongoing development costs, reducing recurring costs allows DTC brands to reallocate budgets and human capital away from costly infrastructure and development towards what really matters to sellers: strategy, customer engagement, social impact, and data-driven marketing. #2 Will I need to hire new people? If you have an existing IT team with bandwidth, you can handle direct-to-consumer sales in-house
Source: https://www.shopify.com/ca/enterprise/30-questions-before-selling-direct-to-consumer
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