Shopping tourism is a boon for retailers. The global travel retail market was valued at $51 billion in 2021 and is expected to grow to over $96.11 billion by 2029.
What is Shopping Tourism?
Shopping tourism is a new phenomenon in tourism where travelers visit a destination for the sole purpose of purchasing goods.
Benefits of Shopping Tourism
There are stores around the world that rely on tourism to sustain their business. Regardless of the travelers’ reasons for visiting, shopping tourism directly contributes to the growth of the local economy.
10 Strategies to Attract More Customers
1. Host in-store events
2. Help travelers acclimate to the destination
3. Improve the store’s exterior appearance
4. Gain coverage in local media
5. Offer services that travelers need
6. Leverage Google Maps
7. Join local tourism groups
8. Provide shipping services to customers
9. Offer a unique shopping experience
10. Create a sensory retail experience
Types of Shopping Stores
There are many ways to attract tourists to your store, such as selling high-quality products, adding creative experiences, and engaging in local marketing. You can also create a unique identity for your store targeting a specific demographic of shoppers, which increases your sales.
Trends in Shopping Tourism
The phenomenon of shopping tourism is growing day by day as pandemic restrictions are lifted worldwide and more tourists are able to travel to their favorite destinations.
Here are some trends supporting this growth:
1. International travel
2. Multilingual and multi-currency environments
3. Live streaming
Enhancing Your Retail Store for Shopping Tourism
Shopping tourism helps create more job opportunities, aids in the growth of the local economy, and ensures that merchants who depend on tourism can thrive. If you manage a retail store located in a tourist area, you must have strategies in place to attract travelers to your store.
Frequently Asked Questions about Shopping Tourism
1. Is shopping a part of tourism?
Yes, shopping can be a part of tourism. Shopping is a popular activity among tourists, who visit local stores and markets to purchase gifts, souvenirs, and traditional goods that reflect the culture of their destination.
2. What is retail tourism?
Retail tourism is when people travel to a specific destination primarily for shopping and to take advantage of the local retail environment. This type of tourism often includes shopping for luxury goods or unique souvenirs, exploring local markets, or attending retail events like fashion shows or craft fairs. Retail tourism can also include taking advantage of special offers and discounts available at the destination.
3. What are shopping destinations?
Shopping destinations are places where people shop. They can be specific retail locations like a mall or an outlet center or large areas like downtown shopping districts or shopping streets. Shopping destinations often feature a diverse array of stores, restaurants, and entertainment venues.
Source: https://www.shopify.com/retail/stand-out-in-tourist-destination
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