Automation is one of the important tools to assist you in handling your daily business needs easily and with minimal effort, allowing you to focus on the bigger issues.
What is Shopify Flow?
Shopify Flow aims to help merchants automate repetitive tasks and get more benefits from existing applications through connections that were previously impossible – without needing programming knowledge.
Since the launch of Flow, merchants have increasingly relied on the power of automation to help their businesses run better.
So how does Flow make that possible? By using a three-step visual builder, Flow allows you to put repetitive and tedious tasks on autopilot, without having to touch a single line of code.
You can use ready-made templates or create a custom workflow that addresses your unique business problems.
And since Flow integrates with your existing applications and solutions – allowing you to connect them together – you gain greater value and power, enabling you to create and implement anything you want. You can access Flow directly from the back of your Shopify admin.
What are Shopify Flow Connectors?
Flow connectors enable you to use specific applications to create triggers based on information from the application, or create an action that uses an application. When using a trigger, the application sends data to Flow. When using an action, Flow sends information to the application.
With the functionality of connectors, you can create a workflow using Flow triggers and actions from applications. To use an application in the workflow, you must have an application with an integrated connector installed.
The simplicity of Flow is only matched by its power: the possibilities are fully customizable and approach infinity. But we also wanted to make it easier for merchants to implement automation in their business operations.
Examples of Shopify Flow Workflows for Immediate Use
1. Track and Reward Your Best Customers
Before developing these relationships with customers, you need to get an idea of who your most active customers are in your store and what they do there. If you’re confused about where to start, look at the most active customers at the moment and engage with them.
With this workflow, you can easily implement loyalty and customer retention initiatives by segmenting customers using customer tags based on their lifetime spending. In the same workflow, you can notify your customer service team about customers crossing spending thresholds so that your team can add loyalty points to their accounts.
This workflow uses the Slack connector and the Yotpo loyalty and rewards Shopify application.
2. Review High-Risk Orders Before Payment Capture
Dealing with high-risk orders can be perplexing. They often require some manual sorting and verification of orders, contacting facilities, and covering product costs and refund fees. The custom clothing store Shelfies faced exactly this issue.
With Shopify Flow, you can set up a workflow that automatically analyzes the new order. If the order risk is medium or low, Shopify Plus will automatically capture the payment. To implement this workflow correctly, you must have manual payment capture set up for your store.
You can customize this workflow according to your needs. For example, you can ensure that high-risk orders trigger an action that sends an email or instant message notification to your customer service team to review high-risk orders before capturing payment.
This workflow uses the Shopify Flow connector and the Yotpo loyalty and rewards Shopify application.
3. Hide and Republish Products Based on Stock Levels
Out-of-stock situations happen. Most visitors are perfectly fine with that. The problem arises when the merchant does not communicate that the product is out of stock.
When
If a specific product runs out of stock, this workflow automatically hides the product from your online store.
When the product returns to stock, it will be republished in the online store, and the marketing team will be notified to reactivate the ads.
This workflow uses the Shopify Flow connector.
4. Track Pre-order Purchases and Start Marketing Campaigns
Pre-order purchases have never been as effective for brands as they are today. Merchants worldwide are leveraging these purchases to build excitement for upcoming product releases and to gain a better estimate of overall demand.
With this workflow, any item marked as a pre-order will automatically be tracked in a spreadsheet, and all pre-order information will be sent to your preferred email marketing app. This way, you can start a marketing campaign for all pre-order customers and ensure they are excited about their purchases.
This workflow uses Google Sheets for Shopify Flow and the Shopify Klaviyo app.
5. Automate Your Product Review Process
The latest online review statistics indicate that half of shoppers say they trust online reviews as much as personal recommendations.
Since reviews can significantly impact conversion, it’s essential to have a robust review program.
With Shopify Flow, you can fully automate your review program and ensure you never miss the opportunity to address a negative review.
When a new product review is created, Flow will check the star rating and then determine the appropriate actions. For example, negative reviews will be tracked.
Source: https://www.shopify.com/enterprise/ecommerce-automation-software-shopify-flow
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