E-commerce Online
International E-commerce
Multi-channel Commerce
Headless Commerce
Flash Sales and Discounts
Retail and Point of Sale
Wholesale Commerce for Businesses
Automation
Shipping
Payments
ShopifyQL Notes
Integration with Systems
Headless Commerce
Partners
Migration
Shopify Plus Platform
Merchant Success
Pricing
Upgrade to Shopify Plus
Contact Sales
E-commerce Online
International E-commerce
Multi-channel Commerce
Headless Commerce
Flash Sales and Discounts
Retail and Point of Sale
Wholesale Commerce for Businesses
Automation
Shipping
Payments
ShopifyQL Notes
Integration with Systems
Headless Commerce
Partners
Migration
Shopify Plus Platform
Merchant Success
Pricing
Upgrade to Shopify Plus
Contact Sales
Published on: May 18, 2023
Duration: 5 minutes
Shopify Records Highest Conversion Rate in the World
Shopify is considered the most converting shopping platform in the world, thanks to its four main advantages: the vast identity network, enormous scale, consumer trust, and speed of innovation. An independent study conducted by one of the major global consulting firms showed that Shopify’s overall conversion rate outperforms the competition by up to 36% and averages 15%. Moreover, the study revealed that using Shopify Payments can increase conversion rates by up to 50% compared to guest checkout and can boost last-page conversion rates by 5%.
The Vast Identity Network
Shopify’s vast identity network is one of the key factors contributing to the increased conversion rate. There are over 100 million pre-registered potential buyers in Shopify’s one-click payment system. When potential customers with a Shopify account visit the store, Shopify can recognize them with one click. During checkout, Shopify can identify most customers without any user intervention if they have recently used Shopify Payments. Shopify can auto-fill customer information to streamline one-click checkout, meaning it is four times faster than guest checkout.
Consumer Trust
Millions of people trust Shopify and use it for their payments. Shopify’s seamless, fast, and intuitive checkout experience makes it instantly familiar and reliable. Additionally, Shopify offers various options that consumers expect, such as discounts, gift cards, delivery promises, local pickup, tax and duty calculations, post-purchase offers, and more. These options make Shopify’s seamless experience the result of multiple advanced features working harmoniously, uniquely supporting the needs and logic of each business.
Speed of Innovation
Shopify places great emphasis on making the checkout process fast and efficient, constantly improving it. Shopify’s engineering team is continually optimizing the checkout process faster than other companies. Furthermore, Shopify allows you to customize the checkout process to fit your individual needs, whereby you can use various solutions like custom apps and configurability to reduce total ownership costs, increase speed to market, and adapt to rapidly changing buyer requirements. This is the power of customization in the checkout process.
After decades of working on the checkout process, we have learned a lot. When 10% of all e-commerce orders in the United States are processed through our platform, benefits accumulate, and efficiency improves for everyone on the platform.
This study confirms what we already know: Shopify’s checkout process is the best in the world. If you are not using the best checkout process in the world, contact sales now.
Mani Fazil is the product manager at Shopify. He currently leads the company’s payments and e-commerce teams, working to drive innovation and growth in the retail and digital commerce space. Prior to Shopify, Mani was Senior Vice President of Products at Wave and was previously an entrepreneur, co-founding Beeterize and ContextLogic.
Source: https://www.shopify.com/za/enterprise/shopify-checkout
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