Building Accurate Options in the Payment Process
When shipping products to customers across the country or around the world, brands need not only to find the cheapest available options but also to provide clear choices. Too many options can be confusing, and too few can lead to cart abandonment.
Adding More Shipping Companies at Lower Costs
As companies expand their reach to customers across regions, shipping costs for items can vary significantly. Many businesses are starting to take advantage of their national postal service, and it is in the interest of both the company and the carrier to find the lowest cost.
Opening New Markets with Shipping
Moving to the global market allows brands to access huge new markets of potential customers. It is easier than ever to build a story and message targeting a community, regardless of where its members live; however, global expansion brings new complexities to operations. There are administrative aspects to manage, the need to build a reliable and swift network for delivering goods worldwide, and challenges in serving different countries while considering customs regulations, taxes, and various fees.
Making Exchanges More Attractive than Refunds
More than 50% of returns happen simply because the customer needs the wrong size. They are not returning the product because they want a refund, but because they want a different product. This is especially true for online brands with multiple size variations. However, there are also other sectors facing similar situations. If you sell bed linens or handbags or jewelry, the customer might want a different color or style, not a refund.
Reducing Waste and Improving Environmental Outcomes
The nature of shipping requires transporting items from the warehouse to the customer – and in the case of returns, back to the warehouse. With shoppers more aware than ever of the shopping impacts on the environment, companies are looking for ways to mitigate this impact.
Making Shipping and Returns a Strategy to Increase Revenue
Brands are finding new ways to delight customers throughout the entire purchasing journey. Implementing shipping practices that are cost-effective and customer-oriented, providing flexibility and assurance in return processes helps brands open new markets, increase conversion rates, boost average order value, and build loyalty and repeat purchases.
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