Building Precise Options in the Payment Process
When shipping products to customers across the country or around the world, brands need to find the cheapest available options, as well as provide clear choices. Too many options can be overwhelming, and too few can lead to cart abandonment. Shopify Plus certified app partners offer shipping tools to help increase conversion by giving customers options, while protecting brands from any fluctuations or external factors affecting shipping costs.
Adding More Shipping Companies at Lower Costs
As companies expand their reach to customers across regions, the costs associated with shipping items can vary significantly. Many businesses start leveraging their national postal service, and it’s in the company’s and carrier’s best interest to find the lowest cost. However, the current company may not actually be getting the best rate with the default shipping option due to the geographical coverage of carriers, along with other factors such as item dimensions and weight, and demand for the items. The Cookie Countess sells high-quality decorating tools and supplies for creating beautifully designed shortcakes, cakes, cupcakes, macarons, and other delicious dishes. Over the years, the brand has expanded globally, and for each country it serves, it must account for varying shipping costs, services, and customs paperwork.
Opening New Markets with Shipping
Allowing brands to move into the global market opens up vast new markets of potential customers. It’s easier than ever to build a story and message that resonates with the community, regardless of where members reside; however, moving globally brings new complexities to operations. There are administrative aspects to manage, the need to build a reliable and speedy network to deliver goods across the world, and challenges in servicing different countries while considering varying customs regulations and taxes and fees.
Making Exchanges More Appealing than Refunds
More than 50% of returns happen simply because the customer has the wrong size. They aren’t returning the product because they want a refund; they want a different product. This is especially true for online brands with multiple size variations. But there are also verticals that face similar situations. If you sell bedding, handbags, or jewelry, a customer may want a different color or pattern, not a refund.
Reducing Waste and Improving Environmental Outcomes
The nature of shipping requires transportation methods to move items from the warehouse to the customer, and in the case of returns, back to the warehouse. With shoppers more aware than ever of the shopping impact on the environment, companies are looking for ways to mitigate this impact. For example, Shop Pay offsets the carbon footprint for each tracked purchase through the app. Shopify tracks and calculates the carbon emissions for each order processed through Shop Pay. This is offset by a tree protection program that has protected 15,635,682 trees to offset 13,784.42 tons of carbon emissions.
Making Shipping and Returns a Strategy to Increase Revenue
Brands are finding new ways to delight customers throughout the entire purchase cycle. Implementing shipping practices that provide cost-effective and customer-focused solutions and offering flexibility and assurance in return processes helps brands open new markets, increase conversion, increase average order value, and build customer loyalty and repeat purchases.
Leave a Reply