Building Precise Options in the Payment Process
When shipping products to customers across the country or around the world, brands need not only to find the cheapest available options but also to provide clear options. Too many choices can be confusing, while too few can lead to cart abandonment. Approved Shopify Plus app partners include shipping tools to help increase conversion by giving customers choices, while protecting brands from any fluctuations or external factors affecting shipping costs.
Adding More Shipping Companies with Lower Costs
As businesses expand their reach to customers across regions, shipping costs for items can vary significantly. Many companies start by utilizing their national postal service, and it is in the mutual interest of the company and the national shipping company to find the lowest cost. However, the company may not actually get the best rate with its default shipping option due to the geographic reach of shipping companies, as well as other factors like dimensions and weight of items and urgent demand. The Cookie Countess sells high-quality decorating tools and supplies for creating professionally designed treats like cakes, cupcakes, macarons, and other delightful items. Over the years, the brand has expanded globally, and for each country it serves, it must account for different shipping costs, services, and customs paperwork. The team chose Shippo, connecting the approved app to its store in just a few minutes. Every time an order is fulfilled in Shippo, the order fulfillment status and tracking information are automatically synchronized with Shopify in real-time, ensuring no discrepancies between the tools. The integration means that The Cookie Countess gets the best rates from UPS, DHL, and other shipping companies.
Opening New Markets with Shipping
This allows brands to tap into vast new markets of potential customers. It’s easier than ever to build a story and message targeting a community, regardless of where its members live. However, global expansion brings new complexities to operations. There are administrative aspects to be managed, the need to build a reliable and fast network for delivering goods around the world, and challenges in serving different countries while considering various customs regulations, taxes, and fees.
Making Exchanges More Attractive than Refunds
More than 50% of refunds are simply because the customer has the wrong size. They are not returning because they want their money back, but because they want a different product. This is particularly true for online brands that have multiple size variations. Other capital-intensive industries face similar situations. If you sell bedding, handbags, or jewelry, a customer may want a different color or style rather than a refund.
Reducing Waste and Improving Environmental Outcomes
The nature of shipping requires moving items from the warehouse to the customer – and in the case of a return, back to the warehouse. With shoppers more aware than ever of the environmental impact of their shopping, companies are looking for ways to limit this impact. For example, Shop Pay offsets the carbon impact for every purchase tracked through the app. Shopify tracks and calculates carbon emissions for each order processed through Shop Pay. This is offset by a tree protection program that has already saved 15,635,682 trees to offset 13,784.42 tons of carbon emissions.
Making Shipping and Returns a Strategy for Revenue Growth
Brands are finding new ways to delight customers throughout the entire purchase cycle. Implementing cost-effective, customer-oriented shipping practices, and providing flexibility and assurance regarding returns helps brands tap into new markets, increase conversion rates, raise average order value, and build loyalty and repeat purchases.
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