You can’t scroll through your Instagram feed without seeing your favorite creators promoting products – whether they are their own products or those from other brands. Have you ever wondered if you could get involved in this work? While top-performing celebrity accounts can bring in amounts reaching seven figures for sponsored posts, you don’t have to have millions of followers to make money on Instagram.
Collaborating with Brands in Sponsored Content
Instagram influencers are individuals who have sway over a loyal following and audience. To their audience, they are trendsetters and trusted experts in their fields of expertise or influence.
Open Your Own E-commerce Store
Creators of all kinds can be well-positioned to sell their own products – not just products from other brands. Physical goods, services, or digital items can be an extension of the creator’s brand, providing value to audiences and allowing them to purchase a piece of their favorite personalities online.
Designing Merchandise for Your Personal Brand
“The ability to sell products for [content creators] is a very natural thing, as their abundance of content allows them to promote their products,” says Chris Vaccarino, founder of Fanjoy. Fanjoy is a company that helps creators easily produce and sell their merchandise to fans.
Become an Affiliate Marketer
An affiliate marketer is a creator or publisher who shares unique links for brands and products, earning a commission every time those clicks convert into sales. Brands provide a trackable link or unique promo code to link the links to the creator. While influencers typically receive a flat fee for exposure, affiliate marketers earn money only when their efforts contribute to a sale.
Enabling Shopping Features on Instagram
Social selling continues to grow, with more social media users turning to their favorite platforms to discover and purchase products. This is great for e-commerce brands and creators who can now reach their Instagram followers and fans where they already are. Shopping on Instagram includes a number of native features that enable social selling.
Sell Your Photos or Art Online
While video and other features are gaining popularity, at its core, Instagram is a photo-sharing app. This makes it a great place for both artists and photographers to monetize their Instagram accounts by selling prints and original works.
Earn Badge Tips from Fans
Instagram’s live broadcast badges are like tips you receive from fans who appreciate your value and the content they love. If you’re familiar with tip-based features on Twitch and TikTok, you’re all set to start earning money on Instagram just by being you!
Offer Paid Subscriptions
Once fans become hooked on your content, offer them a chance to engage with exclusive content, available only to paid subscribers. Instagram’s subscription program is also open to American creators over the age of 18 with more than 10,000 subscribers.
Sell Second-hand Items
If you’re not an influencer but looking to make money on Instagram, consider using the platform to sell old items. Whether it’s revitalized furniture, second-hand clothes you no longer wear, or thrift finds, you can earn side income by selling them on Instagram.
Source: https://www.shopify.com/blog/make-money-on-instagram
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