Shelfies is a clothing and lifestyle platform with full print-on-demand fabric, founded by Nicholas Montgomery. The core idea behind the business model is not to hold any inventory:
“There is a lot of waste in the fashion industry. Between 20 to 30 percent of all made clothing inventory is never sold. It’s bad for the environment and bad for retailers who have to cut prices to get rid of unwanted stock.”
Accidental Success
Shelfies was founded almost by accident …
Unlike many other online stores created by Montgomery just for experimentation and learning, Shelfies achieved instant success after its launch in 2013.
“I didn’t know Shelfies would be my 24/7 business,” Montgomery says. “It was a learning adventure for me. I never expected it would grow this big.”
Automated Commerce
The digital equation of universality, presence, and capability … is automating your e-commerce business.
That’s why Montgomery recently started using Shopify Flow, an automation platform that allows Shopify Plus merchants to customize their unique backend workflows and streamline processes so that his team can focus on high-value tasks that drive sales.
Learn More
Are you already on Shopify Plus? Install Flow today.
Recently, over 500 large-scale companies on Shopify Plus have used Flow to automate millions of movements. Each movement represents a task that should be done by someone.
Automating Custom Orders
The workflow instantly recognizes custom orders and automatically sends an email with the necessary information to start the design process. Instead of manually searching for unfulfilled custom orders, Flow notifies the designer who can immediately start creating a sample that the customer must approve before manufacturing begins.
In addition to freeing Montgomery to focus on high-value tasks, automating custom orders for Shelfies has also significantly improved the customer experience by reducing delivery time for custom designs from six hours to two:
We no longer need to search for custom orders. Flow notifies us immediately and automatically begins the design process on our behalf.
Automating High-Risk Orders
The workflow instantly recognizes orders flagged as high-risk and automatically sends an email to the appropriate manufacturer to request a halt in production and cancel the order.
Before Flow, Montgomery had only a few hours to contact print facilities in the US, UK, and Canada to stop production on fraudulent orders.
If a high-risk order was processed while Montgomery and his team were asleep and not canceled in time, Shelfies would incur the full production cost and refund fees.
Since using Flow to automate the task, Shelfies has been able to save thousands of dollars by automatically stopping potential fraudulent custom orders. According to Montgomery:
“It was frustrating because we worked with manufacturers in multiple time zones, making it hard to cancel high-risk orders before production started.”
Shopify Flow does it automatically now, giving us peace of mind.
Saving Hundreds of Hours
Product identifiers are distinctive for the Shelfies team …
Instead of assigning random identifiers to products as many do, Shelfies creates custom identifiers in a way that easily conveys the type of product, size, and other execution-related information.
“Our identifiers mean something,” Montgomery says. “They’re truly valuable as they help us improve quality control and execution.”
The problem was that Montgomery and his team had to manually create custom identifiers …
It took about four hours a week.
It will save
Applying the process that Montgomery is already exploring saves hundreds of hours a year for Shelfies. Similarly, Montgomery is also interested in building an automated workflow in the future aimed at radically improving the customer experience:
- Automated messages reminding customers to approve the custom order design before production begins
- Immediate notification to employees if an order from a third party is not shipped within a certain number of days, and proactively contacting the customer to prevent customer service inquiries
- Automatically including new products in the appropriate collections to enhance the customer shopping experience and eliminate the ten manual steps now required
“Shopify Flow is really powerful because it allows me to focus on growing the business I love and doing more things that will have a long-lasting impact. With Flow, you can focus on increasing revenue and improving the customer experience. It’s a compounded effect and the kind of thing that extends across your business.” – Nicholas Montgomery, Founder of Shelfies
Finally, eCommerce automation provides
Shopify Flow is the first eCommerce automation platform that reduces manual, repetitive tasks and risks. Unleash your entire team to focus on what matters. Grow bigger and faster.
Discover the future of commerce
Are you already on Shopify Plus? Install Flow today
Source: https://www.shopify.com/enterprise/shelfies-ecommerce-automation-flow
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