What is augmented reality shopping?
Augmented reality shopping allows customers to virtually experience and test products through an electronic device such as a smartphone or virtual reality glasses.
Augmented reality can help customers feel as if they are in a real store interacting with products or show them how products will look in their homes or on their bodies in the case of fashion.
Thus, augmented reality shopping fits marketing applications by allowing consumers to engage in pre-purchase behaviors such as virtually trying on clothes or makeup, or placing furniture in their living area to measure its size and suitability with other home furnishings.
Augmented reality and virtual reality market
By the end of 2021, almost two years after the pandemic, the augmented reality and virtual reality market in the United States was valued at $28 billion and is expected to exceed $250 billion by 2028, according to The Insight Partners, giving marketing pioneers and platforms a good reason to invest in these technologies.
Companies like Meta and Google are trying to accelerate this trend by increasing their investments in augmented reality and virtual reality tools. For example, Google recently acquired Raxium, a startup specialized in smart glasses with new technologies that could significantly improve the prospects of Google’s past and current glasses.
Modern smartphone cameras have also made augmented reality shopping more feasible as they continue to improve both hardware and software, enabling augmented reality functionalities across various applications. Easily providing virtual try-on options for consumers, combined with improved technology distribution, makes augmented reality shopping an increasingly attractive technology for marketers.
7 Augmented Reality Shopping Trends in 2023
In this section, we will provide an overview of six different augmented reality shopping trends in 2023, starting with the most common way to use augmented reality technology: social media applications and camera filters.
1. Social media applications and camera filters
Since the beginning of the pandemic, people have naturally spent more time online. As a result, brands had to experiment and innovate to engage with customers and encourage people to use e-commerce and trade channels.
Source: https://www.shopify.com/ca/enterprise/augmented-reality-ecommerce-shopping
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