Augmented reality technology in the shopping world is a futuristic technology that seems like a science fiction tale. However, in reality, businesses are already using augmented reality technology to sell products.
What is shopping using augmented reality technology?
Shopping using augmented reality technology allows customers to virtually experience and test products through an electronic device like a smartphone or virtual reality glasses.
Augmented reality technology can help customers feel as if they are in a real store interacting with products or show them how products will look in their homes or, in the case of fashion, on their bodies.
Thus, augmented reality technology enables marketing to be utilized through pre-buying for consumers, such as virtually trying on clothes or makeup, or placing furniture in the living area to measure its size and fit with the rest of the furniture in the home.
The Augmented Reality Technology Market
By the end of 2021, nearly two years after the pandemic, the augmented, virtual, and mixed reality market in the United States was valued at $28 billion and is expected to reach over $250 billion by 2028, according to The Insight Partners, giving marketing leaders and platforms a good reason to invest in these technologies.
Companies like Meta and Google are trying to accelerate this trend by increasing their investments in augmented reality and virtual reality tools. For example, Google recently acquired Raxium, a startup specializing in smart glasses with new technologies that can significantly enhance the opportunities of Google’s past and current glasses.
Additionally, modern smartphone cameras have made shopping using augmented reality more feasible as they continue to improve devices and software, enabling augmented reality functions across various applications. The easy options for consumers to experience virtual testing, combined with better technology distribution, make augmented reality technology increasingly appealing for marketing.
7 Trends in Shopping Using Augmented Reality in 2023
In this section, we will provide an overview of six different trends in shopping using augmented reality in 2023, starting with the most common way to use augmented reality technology: social media applications and camera filters.
1. Social Media Applications and Camera Filters
Since the beginning of the pandemic, the
Source: https://www.shopify.com/hk-en/enterprise/augmented-reality-ecommerce-shopping
Leave a Reply