Augmented reality shopping seems like a futuristic science fiction dream. However, in reality, businesses are already using augmented reality technology to sell products.
What is augmented reality shopping?
Augmented reality shopping allows customers to virtually experience and test products through an electronic device such as a smartphone or virtual reality glasses.
Augmented reality can help customers feel as if they are in a real store interacting with products or show them how products would look in their homes or on their bodies in the case of fashion.
Thus, augmented reality shopping allows marketers to benefit from enabling consumers to engage in pre-purchase behaviors such as virtually trying on clothes or makeup, or placing furniture in a living area to measure its size and suitability with the rest of the furniture in the home.
The Augmented Reality and Virtual Reality Market
By the end of 2021, nearly two years into the pandemic, the augmented reality and virtual reality market in the United States was worth $28 billion and is expected to exceed $250 billion by 2028, according to The Insight Partners, giving marketers and platforms a good reason to invest in these technologies.
Companies like Meta and Google are trying to accelerate this trend by increasing their investments in augmented reality and virtual reality tools. For example, Google recently acquired Raxium, a startup specializing in smart glasses with new technologies that could significantly improve the prospects of Google’s past and current glasses.
Additionally, modern smartphone cameras have made augmented reality shopping more feasible as they continue to enhance hardware and software, allowing the technology to be utilized in various applications. User-friendly virtual try-on options for consumers, along with better distribution of technology, make augmented reality shopping an increasingly attractive technology for marketers.
7 Trends in Augmented Reality Shopping in 2023
In this section, we will provide an overview of six different trends in augmented reality shopping in 2023, starting with the most popular way to use augmented reality technology: social media apps and camera filters.
1. Social Media Apps and Camera Filters
Since the beginning of the pandemic, people have naturally spent more time online
Source: https://www.shopify.com/my/enterprise/augmented-reality-ecommerce-shopping
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