What is Augmented Reality Shopping?
Augmented reality shopping allows customers to virtually experience products through an electronic device like a smartphone or virtual reality glasses.
Augmented reality can help customers feel as if they are in a real store interacting with products or showing them how products will look in their homes or on their bodies in the case of fashion.
Thus, augmented reality shopping enables marketers to leverage it by allowing consumers to engage in pre-purchase behaviors such as virtually trying on clothes or makeup, or placing furniture in the living room to measure its size and compatibility with the rest of the furniture in the home.
Augmented Reality and Virtual Reality Market
By the end of 2021, nearly two years after the pandemic, the value of the augmented reality and virtual reality market in the United States reached $28 billion and is expected to exceed $250 billion by 2028, according to The Insight Partners, giving marketing leaders and platforms a good reason to invest in these technologies.
Companies like Meta and Google are trying to accelerate this trend by increasing their investments in augmented reality and virtual reality tools; for example, Google recently purchased Raxium, a startup specializing in smart glasses with new technologies that can significantly enhance the capabilities of Google’s previous and current glasses.
Moreover, modern smartphone cameras have made augmented reality shopping more feasible as they continue to improve hardware and software, allowing for the technology to be applied in various applications. Virtual clothing fitting options that suit consumers combined with better distribution of technology make augmented reality shopping a more attractive technology for marketers.
7 Trends in Augmented Reality Shopping in 2023
In this section, we will provide an overview of six different trends in augmented reality shopping in 2023, starting with the most common ways to use augmented reality technology: social media applications and camera filters.
1. Social Media Applications and Camera Filters
Since the onset of the pandemic, people have been spending more time online naturally. As a result, brands have had to experiment and innovate to engage with customers and encourage people to use their e-commerce and social commerce channels.
This source: https://www.shopify.com/nz/enterprise/augmented-reality-ecommerce-shopping
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