Augmented reality technology in the shopping world may seem like fictional events from science movies. But in reality, businesses are already using augmented reality technology to sell products.
What is Augmented Reality Shopping?
Augmented reality shopping allows customers to have a virtual experience to try products through an electronic device such as a smartphone or virtual reality glasses.
Augmented reality can help customers feel as though they are in a real store interacting with products or show them how products will look in their homes or on their bodies in the case of fashion.
Thus, augmented reality shopping allows marketers to benefit from it by enabling consumers to engage in pre-purchase behaviors such as virtually trying on clothes or makeup, or placing furniture in their living area to measure its size and fit with the rest of their home decor.
Augmented and Virtual Reality Market
By the end of 2021, nearly two years after the pandemic, the augmented and virtual reality market in the United States reached $28 billion and is expected to exceed $250 billion by 2028, according to The Insight Partners, giving brands and platforms a good reason to invest in these technologies.
Companies like Meta and Google are trying to accelerate this trend by increasing their investments in augmented and virtual reality tools. For example, Google recently acquired Raxium, a startup specializing in smart glasses with new technologies that could significantly improve the success chances of Google’s past and current glasses.
Additionally, modern smartphone cameras have made augmented reality shopping more feasible as hardware and software continue to improve, enabling the technology to be used in various applications. User-friendly virtual fitting options, along with better technology distribution, make augmented reality shopping an increasingly attractive technology for marketers.
7 Trends for Augmented Reality Shopping in 2023
In this section, we will provide an overview of six different trends for augmented reality shopping in 2023, starting with the most common way to use augmented reality technology: social media applications and camera filters.
1. Social Media Applications and Camera Filters
Since the beginning of the pandemic, people have naturally spent more time online. And
Source: https://www.shopify.com/ng/enterprise/augmented-reality-ecommerce-shopping
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