Augmented reality technology in the shopping world is futuristic technology that seems like science fiction. But in reality, businesses are already using augmented reality technology to sell products.
What is shopping through augmented reality technology?
Shopping through augmented reality technology allows customers to experience and virtually test products through an electronic device such as a smartphone or virtual reality glasses.
Augmented reality technology can help customers feel as if they are in a real store interacting with products or show them how products will look in their homes or on their bodies in the case of fashion.
Therefore, augmented reality technology for marketing allows it to be used through Per-Buying for customers, such as virtually trying on clothing or makeup, or placing furniture in the living area to measure its size and fit with the rest of the home furniture.
The augmented reality market
By the end of 2021, nearly two years after the pandemic, the value of the augmented, virtual, and mixed reality market in the United States was $28 billion and is expected to reach over $250 billion by 2028, according to The Insight Partners, giving marketing pioneers and platforms a good reason to invest in these technologies.
Companies like Meta and Google are trying to accelerate this trend by investing in augmented and virtual reality tools. For example, Google recently acquired Raxium, a startup specializing in smart glasses with new technologies that can significantly enhance the opportunities of Google’s past and current glasses.
Moreover, modern smartphone cameras have made shopping through augmented reality more feasible as devices and software continue to improve, allowing for augmented reality technology to be used in various applications. Easy testing experience options for consumers, along with better technology distribution, make augmented reality technology increasingly attractive for marketing.
7 trends in shopping through augmented reality technology in 2023
In this section, we will provide an overview of six different trends in shopping through augmented reality technology in 2023, starting with the most common way to use augmented reality technology: social media applications and camera filters.
1. Social media applications and camera filters
Since the beginning
Source: https://www.shopify.com/za/enterprise/augmented-reality-ecommerce-shopping
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